6 Power Plays To Becoming a Brand Ambassador

6 Power Plays To Becoming a Brand Ambassador

Becoming a Brand Ambassador for a well-known company can have many benefits beyond any financial incentives associated with the position. The opportunity to grow your personal brand is significant. Brand Ambassadors stand to gain valuable skills and experience that they may not be getting in their day job which makes them worth more to employers. It looks great on a …

5 Ways To Get Started With Content Marketing

5 Ways To Get Started With Content Marketing

The adoption of content marketing practices is rising quickly, and if you’re ready to figure out how to use it for your business you’re in the right place.  Content marketing will deliver real benefits for your business such as visibility, brand awareness, and reputation. Take a look at these 5 ways you can get started as you launch a structured …

How to Level Up Your Content Marketing Maturity

How to Level Up Your Content Marketing Maturity

Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and that couldn’t be more true …

Influence 2.0: The Future of Influence Marketing

Influence 2.0: The Future of Influence Marketing

New study report by Brian Solis, in collaboration with Traackr and TopRank Marketing  “To help set our bearings, I partnered with influencer relationship management software provider Traackr to survey brand strategists and marketers around the world. The goal was to learn how influencer marketing is evolving and how to connect the dots between ¨influencer marketing¨ as it exists today to …

How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing

How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing

Disney and YouTube are both catching heat this week because of their association with the reigning king of YouTube influencers, PewDiePie. They both deserve it. Influencer marketing is the buzzword du jour for advertisers right now. Brands hunger for the authenticity that content created by genuine fans can bring. Keeping it real is important during a time when people rely …

How To Get Warm

How To Get Warm, Inbound Sales Leads on LinkedIn

As the wave of new LinkedIn features hits your desktop, take note of the platform’s revamped “Notifications” tab, which is a key site feature that is going to make winning new business on the platform much easier. Behind the profiles of LinkedIn’s nearly 500 million users are real professionals, including your ideal clients. And when it comes to selling on …

Can Influencer Marketing Impact Sales Growth in the Automobile Industry?

Can Influencer Marketing Impact Sales Growth in the Automobile Industry?

Influencer marketing has proven to be one of the most value-driven marketing strategies for businesses. Using social media, a lot of brands have been able to take advantage of the power that influencers have over their audience and convert that valuable attention into sales. While several industries are ever present and consistent in their social media marketing game, with 70.7 …

Native Advertising vs. Content Marketing: What’s the Difference?

Native Advertising vs. Content Marketing: What’s the Difference?

The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. The world of internet marketing has grown up a lot in the past 15 years. As our digital ecosystem continues to evolve so do the terms we use to define the many parts …

How brands can use social media analytics in 2017

How brands can use social media analytics in 2017

Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017? It’s interesting to examine how social media analytics change the landscape of digital marketing, as their sophisticated use brings out more opportunities for marketing campaigns with a clear ROI. I discussed the latest trends in …