How to Boost Your Social Media ROI with Influencer Marketing

How to Boost Your Social Media ROI with Influencer Marketing

Brands flock to social media channels to build relationships with their audiences. In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The best way to do that is by integrating your social media marketing with other effective marketing …

Branding & Content Marketing Go Together

3 Content Marketing Goals Your Business Can Achieve

The key to content marketing success is developing a strategy that suits your goals and aligns with your brand. When content marketing made its debut, brands in publishing and journalism-related industries were quick to jump on board. After all, it gave them a unique opportunity to showcase their writing skills while establishing themselves as industry leaders. But it didn’t take …

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a transaction is the only goal, there’s little focus on keeping the customer coming back for more. Ten different people who make one-and-done transactions with your business may look …

Using Twitter to Recruit: Direct Messages for All

Using Twitter to Recruit: Direct Messages for All

Using Twitter to Recruit: Direct Messages for All Google Whatsapp Digg Reddit Stumbleupon Delicious Buffer Are you one of the people using the 11th most surfed site in the world? Are you using it to recruit? How do you find the speed, volume of content and noise of the community? How accessible has it made you? Are you an average …

10 Creative Brands Making Instagram Stories Now

10 Creative Brands Making Instagram Stories Now

Last week, we explained Instagram Stories, broke down how they compare to Snapchat, and gave you the marketers’ perspective. But we know that, even when you have the facts, sometimes you need a little creative inspiration to get your social content machine whirring. That’s why I’ve done some scouting and found the early adopters of Instagram Stories. Here’s what the savviest, most forward-thinking …

How Business Stars Stand Out Through Personal Branding

How Business Stars Stand Out Through Personal Branding

Awards season is well and truly here with The Golden Globes, the BAFTA’s and most recently the Grammy Awards, all leading up to what is undoubtedly the night of nights. The Academy Awards. Winning a major award not only skyrockets a performer’s earning potential but boosts their brand exponentially. These leading entertainers have spent years honing their skills and developing …

Three Personal Branding Tips for Introvert Entrepreneurs

Three Personal Branding Tips for Introvert Entrepreneurs

Successful branding is the most powerful way to accelerate the growth of your starting company. Building a recognizable brand that is valued by the customers and is very attractive to the targeted audience is not an easy job, but with the right approach and with the use of the appropriate tools and strategies any startup team, created by forward-thinking people, …

5 Ways to Supercharge Your Video Influencer Marketing

5 Ways to Supercharge Your Video Influencer Marketing

If you’re a marketer or a business owner, you probably already know the importance of using videos to engage your audience. In fact, a survey by Wyzowlfound that 88% of businesses consider videos to play an important role in their marketing strategy. The survey also found that videos can provide solid ROI by boosting traffic, conversions, and sales. So when …

5 Business Strategies To Boost Your First Quarter Sales

5 Business Strategies To Boost Your First Quarter Sales

5 Business Strategies To Boost Your First Quarter Sales Stop wasting money on ads that don’t work and start using these tips to make more sales. Image credit: Shutterstock —Shares February 18, 2017 You might have succeeded in turning a great idea into a business, but if you can’t get people to purchase your product or service, you don’t really have …

10 Ways Influencer Marketing Boosts Retail Sales

10 Ways Influencer Marketing Boosts Retail Sales

As the world becomes more digitally connected, influencer marketing is quickly rising to the forefront of effective marketing strategies for brands. Based on the trust garnered by traditional word-of-mouth marketing, influencers bring that idea into the digital realm. Lord & Taylor realized the impact of influencer marketing first-hand when they used Instagram influencers for a campaign. The dress they promoted …