11 Reasons Your Facebook Ads Aren’t Connecting with Consumers

11 Reasons Your Facebook Ads Aren’t Connecting with Consumers

When orchestrated properly, Facebook ads will stop readers in their tracks, entice them to click through to your landing page and ultimately, drive conversions. Chronext, a digital marketplace for luxury watches, experienced a 40% boost in traffic and 14x return on investment thanks to a carefully executed ad campaign. However, if you’re not careful, Facebook ads can quickly become a …

The 30 Most Influential People in Social Customer Service

The 30 Most Influential People in Social Customer Service

We’ve opened the annals of Social Media stars from inception until now and compiled a list of the thought leaders, innovators and trailblazers who have had the greatest impact on Social Customer Service. What started as a platform for customers to to vent every qualm to an endless sea of fellow social users, social has now matured into a series …

Engagement is Key to Modern Loyalty: Brierley

Engagement is Key to Modern Loyalty: Brierley

Hell hath no fury like a spurned loyalist, says Hal Brierley, and that means marketers need to understand what loyalty program members really desire. “In my mind, what the consumer wants is simplicity and immediacy of rewards,” says Hal Brierley, founder and CEO of The Brierley Group in Dallas. “Those are the things that resonate.” Customer loyalty is still important, …

Influencer marketing for food brands

Influencer marketing for food brands

For food brands, content marketing works to attract and engage the right audience with the intention of selling product directly to consumers or increasing exposure on menus. Building an audience usually takes time, but there is one proven shortcut: work with influencers. Influencer marketing is a form of relationship-building—a way to develop a connection with people who can give you access …

How to Create Customers for Life with the Perfect Onboarding Sequence (Regardless of Industry)

How to Create Customers for Life with the Perfect Onboarding Sequence (Regardless of Industry)

Paid search is often the biggest driver of new customers. Largely because people are typing in exactly what they’re looking for. These aren’t necessarily the most profitable customers you’ve got. Especially not in the beginning. Your repeat ones are. ‘Retention’ is often associated with ninja-like email growth hacks. But it’s much more than that. Proper ‘retention’ and onboarding starts the …

17 steps to a better LinkedIn profile in 2017

17 steps to a better LinkedIn profile in 2017

As marketers, we invest a lot of time and resource in building brands. We’re trained at it – and we’re good at it. But how often do we apply those skills to building our own personal brands? For many of us, it’s nothing like as often as we should. I know that there’s more that I could be doing to …

3 Top Reasons To Take Advantage Of Influencer Marketing

3 Top Reasons To Take Advantage Of Influencer Marketing

You’ve probably been hearing a lot about influencer marketing lately. It’s a trend that’s been heating up steadily for the past few years, and one that a lot of brands are going to be investing in this year. In a survey by eMarketer, 48% of marketers reported that they expect to increase their influencer marketing budget in 2017. And it’s …

How To Create Buyer Persona For Effective Marketing

How To Create Buyer Persona For Effective Marketing

Your audience is your everything. Realize it as fast as you can – and you will avoid a lot of mistakes. You may think now that it’s easier to say than to make. Understanding hundreds and thousands of real people at once doesn’t really sound like a straightforward task. Not at the beginning, definitely. However, everything gets clearer when you …

How to Use Content to Get Your Audience to Trust You

How to Use Content to Get Your Audience to Trust You

Why are online reviews so prevalent regardless of industry? It’s because we, as consumers, need to be reassured that whatever we’re paying for is going to deliver on its promises. Integrity is at the heart of this. An honest business that stands by its principles is one that deserves to be trusted. But you can’t just say you have integrity …

7 Tips for Engaging Social Media Marketing

7 Tips for Engaging Social Media Marketing

In today’s world, if you don’t have social media accounts for your company, you’re missing out on customers. Lots of them. People scan social media feeds all day long, and if you want them to stop by your website, you need to be getting helpful, usable information into their newsfeeds. Your company needs a solid and engaging social media presence …