Is Co-Registration a Lead Generation a Tactic to Consider?

Is Co-Registration a Lead Generation a Tactic to Consider?

As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services.  I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects. Learn more about this effective but underrated lead generation tactic. …

AI Could Help Community Managers Boost Engagement

AI Could Help Community Managers Boost Engagement

Community managers should leverage machine learning and artificial intelligence (AI) to personalize content for their communities and foster relevant and engaging dialogue. That point was hammered home by Amith Nagarajan, CEO of Aptify, who spoke yesterday during webinar in honor of Community Manager Appreciation Day. Nagarajan, whose company provides enterprise software to membership organizations, was one of the interviewees in a …

Screw The Design

Screw The Design, Does Your Website Convert?

Every business aims to overtake their industry at some point. Yet, today’s overcrowded market space is making the climb to come out on top harder than ever before. Complex marketing tactics of yesteryear no longer work for the average startup and websites are no longer all about design. You must have an optimized customer experience, an optimized funnel, and how …

5 Expert Tips for Building Your Brand Advocacy Program

5 Expert Tips for Building Your Brand Advocacy Program

Isn’t it great when people have nice things to say about your product? It’s even better when they share these awesome reviews with other people. For free. That’s what brand advocacy is all about—encouraging and empowering your customers to become champions for your brand. Social media is a great place to do that. We’ve already talked about how to create …

5 Content Marketing Trends To Watch In 2017

5 Content Marketing Trends To Watch In 2017

When psychologist Dr. Paul Ekman visited the Fore tribe in the highlands of Papua New Guinea in 1967, he probably didn’t imagine that his work would become the foundation for some of the latest developments in artificial intelligence (AI). After studying the tribe, which was still living in the preliterate state it had been in since the Stone Age, Ekman …

5 Reasons to Use Influencer Marketing in 2017

5 Reasons to Use Influencer Marketing in 2017

Due to the increasing use of adblock software [1], brands and marketers face some limitations in the way they reach an audience. Now that more and more of their target customers are blocking banner ads on their browsers, there’s a weaker chance of spreading their promotional messages. This is one of the biggest reasons brands are continuing to welcome influencers …

The social media marketing checklist your business needs in 2017

The social media marketing checklist your business needs in 2017

As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand …

How LinkedIn Connections Work And How You Can Utilise Them For Your Business Marketing

How LinkedIn Connections Work And How You Can Utilise Them For Your Business Marketing

LinkedIn is the world’s largest business networking and marketing association, having 450 million members in June 2016. Therefore, as a B2B marketing tool, the strength of the platform lies in the connections you make, and how you leverage these relationships to grow your business. It is easy enough to get connections on LinkedIn, but in order to use them to …

Social Media Marketing on Flipboard

Social Media Marketing on Flipboard

Self-help author Tim Ferriss says social media is making us miserable Ferriss says taking “social media fasts” has made him happier and less reactive. “The 4-Hour Workweek” author Tim Ferriss has a new book, “Tools of Titans,” about the life advice of winners from tech, business and entertainment. But he also has some important advice to share about staying sane …

5 Reasons Why You Need Social Media Marketing Services

5 Reasons Why You Need Social Media Marketing Services

Well, it is pretty obvious that social media is ruling the marketing world. In other words, social media presence has become mandatory for all businesses. There are many reasons why social media marketing services are the need of the hour for a business to run profitably. Here, we share top five reasons why a unique and well-designed social media marketing …