Periscope 101: How to Use Periscope For Marketing

Periscope 101: How to Use Periscope For Marketing

For all the businesses out there struggling to see any traction on Twitter, you are definitely not alone. It’s difficult to generate consistent engagement on the platform, even when using tons of great practices to optimize for it. Fortunately, there is one tool that can help drive engagement more quickly: Periscope. Periscope is a live video broadcasting platform linked to …

5 common marketing automation mistakes

5 common marketing automation mistakes

Did you know that many world renowned marketers use marketing automation to reach out to their audience? The statistics further claim that 63 percent of companies successful in Marketing Automation plan to increase their Marketing Automation budget. However, there is always the question of whether companies are making the best use of marketing automation technology for the best results. For …

8 Tips to Build a Brand in the Age of Social Media

8 Tips to Build a Brand in the Age of Social Media

Is your brand being represented the way it was intended to be on social media? Social media being used for an endless list of reasons, one of which is by brands seeking to engage consumers and raise awareness around their brand. Social media offers content marketers the chance to build their brands through direct interactions with consumers. However, social media …

7 Reasons Your Audience Isn't Connecting With Your Brand

7 Reasons Your Audience Isn’t Connecting With Your Brand

With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today’s savvy brands are doing everything they can to measure up. If you don’t connect with your customers in a personal way, you’ll fall behind competitors that do. That’s just the way business works these day. So whether you’re a startup or an …

How Competitive Analysis Can Transform Your Social Marketing Plan

How Competitive Analysis Can Transform Your Social Marketing Plan

It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. Here are just a few ways which competitive analysis can transform your social marketing …

How to Solve the Real Content Marketing Measurement Problem

How to Solve the Real Content Marketing Measurement Problem

The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. Are your content measurements telling the whole story? As B2B brands allocate more and more of their budgets to content marketing, the pressure to perform is greater than ever, and measurements count, …

6 Influencer Marketing Mistakes That Waste Your Budget

6 Influencer Marketing Mistakes That Waste Your Budget

Influencer marketing is the hot-ticket item on everymarketer’s wishlist for 2017. Using social media, it makes “word-of-mouth” more powerful than in-person endorsements. Anyone who can be interesting can grow a loyal following, and people with big followings have followers eager to earn their attention by engaging. Used wisely and it’s a marketing bonanza for you, potentiallyreturning $11.20 for every paid media …

Why Your Startup Needs to Protect Its Online Reputation From Day 1

Why Your Startup Needs to Protect Its Online Reputation From Day 1

Why Your Startup Needs to Protect Its Online Reputation From Day 1 it’s important for every company to be proactive about its online reputation. Image credit: Shutterstock —Shares January 31, 2017 With the internet giving people so many avenues to form an opinion about your business, it’s important for every startup to be proactive about its online reputation. The waters …

The 9 Types of Social Media Content You Need to Use

The 9 Types of Social Media Content You Need to Use

Need a better content strategy? Create your 2017 social media calendar with our NEW Infographic. UGC, also known as User-Generated Content, is a brilliant way to increase engagement and reach. It can also be the source of a warm-welcoming feeling for new and existing followers. Through user-generated content, they’ll see that you care about your audience and engage with them by sharing …