Why Your Startup Needs to Protect Its Online Reputation From Day 1

Why Your Startup Needs to Protect Its Online Reputation From Day 1

Why Your Startup Needs to Protect Its Online Reputation From Day 1 it’s important for every company to be proactive about its online reputation. Image credit: Shutterstock —Shares January 31, 2017 With the internet giving people so many avenues to form an opinion about your business, it’s important for every startup to be proactive about its online reputation. The waters …

The 9 Types of Social Media Content You Need to Use

The 9 Types of Social Media Content You Need to Use

Need a better content strategy? Create your 2017 social media calendar with our NEW Infographic. UGC, also known as User-Generated Content, is a brilliant way to increase engagement and reach. It can also be the source of a warm-welcoming feeling for new and existing followers. Through user-generated content, they’ll see that you care about your audience and engage with them by sharing …

Where Did Your Pitch Go Wrong? Experienced Entrepreneurs Share Their Mistakes

Where Did Your Pitch Go Wrong? Experienced Entrepreneurs Share Their Mistakes

Amy Errett is CEO and Founder of Madison Reed, a startup revolutionizing every aspect of the home hair care experience. Amy founded Madison Reed with years of business and operating expertise as a leading entrepreneur, senior executive, venture capitalist and social-mission visionary, under her belt. Previously she was a General Partner and ran the Bay Area office of Maveron – …

10 Things Smart People Do to Master Business Conversations

10 Things Smart People Do to Master Business Conversations

I’ve been writing a lot lately about how to improve communication skills, especially if you’re in a leadership role. The irony of it all is that it’s a skill not enough leaders have. I know this because it still tops the list for clients requesting communication coaching or training. Last week, I called a lot of people to the carpet …

The Top Entrepreneur Conferences to Check Out in 2017

The Top Entrepreneur Conferences to Check Out in 2017

I remember my first conference well. It was like I was the new kid in school, except no one introduced me or showed me around. I felt kind of like a loner and was pretty intimidated by so many other entrepreneurs and leaders who seemed to know exactly what they were doing. As an entrepreneur, conferences can be hard. You …

Hiring the Perfect Person to Run Your Social Media

Hiring the Perfect Person to Run Your Social Media

Planning to increase your social media budget this year? If so, you’re not alone. According to the Content Marketing Institute’s2016 Benchmark report, 93% of marketers use social media, on an average of six platforms. Writing for Forbes, Christine Moorman says social media spending is expected to climb to a 20.9% share of marketing budgets in the next five years. If …

The 5 Step Influencer Formula (and its money making secrets)

The 5 Step Influencer Formula (and its money making secrets)

Do you have “like” anxiety? The ever present Facebook app that sits on your smartphone is an addiction for many of us. You post a cute photo of your dog, maybe your latest trip to the Caribbean and then check in later to see how many likes you have. Received a low response? Only a few people responding? Maybe the …

How to stop arguing and actually change someone's mind on social media

How to stop arguing and actually change someone’s mind on social media

Whenever a major story breaks in the social media age, from the supreme court judgement on article 50 to the news that roast potatoes can apparently cause cancer – it sparks a heated debate. And in this post-truth world of alternative facts even the US president conducts his battles on Twitter. But what if you’re less interested in just shouting …

How to Build Your Network (When You Don't Know Anyone)

How to Build Your Network (When You Don’t Know Anyone)

Before my wife and I settled in Austin, TX last year, we lived in 12 apartments in nine cities over the last 10 years. And while the digital nature of my work means that much of my network is only a mouse-click away, it was definitely challenging to move to new cities like Minneapolis and Austin without knowing many people …

Maintaining Authenticity with Opt-In Influencer Networks

Maintaining Authenticity with Opt-In Influencer Networks

Noah is an Account Manager at GroupHigh. With a curiosity for the ever-changing climate of influencer PR and marketing, Noah has the opportunity to help clients utilize GroupHigh’s influencer identification and management software in creative and strategic ways. I recently had a conversation with a work friend around Opt-In influencer networks and how authenticity is often impacted when recruiting people …