Think big

Think big, go small: why influencer marketing isn’t about reach

Despite what many marketers and PR agencies in Asia still believe, influencer marketing is not a popularity contest. The use of influencer campaigns continues to rise in Singapore and Hong Kong, but there is still a decent amount of misunderstanding – and misuse – of how to best utilise the power of these influencers. The assumption that an influencer with …

Why Visual Storytelling Makes for Powerful Marketing

Why Visual Storytelling Makes for Powerful Marketing

Visual storytelling through videos and photographs can strengthen your inbound marketing strategy. Visual media is crucial to capturing the attention of people in a culture characterized by a need for instant gratification. Images are highly suited to such a mentality because the brain processes visual information 60,000 times faster than it processes verbal information. Videos increase click-throughs by 300% and people share …

Push Marketing Has Been Replaced By Pull Marketing

Push Marketing Has Been Replaced By Pull Marketing

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a …

Healthcare Content Marketing: Pharma

Healthcare Content Marketing: Pharma, The FDA, and Social Media

The pharmaceutical industry is beginning to embrace more communications and social channels. According to a recent study, since 2013, the average number of tweets by pharmaceutical companies has gone up by 530%. Top industry players have increased their Twitter followers by nearly 300%. Yet, although firms see the benefits, many are reluctant to wade into the social waters. With good …

How Influencers Should Be Compensated by Brands

How Influencers Should Be Compensated by Brands

Once, when I was a child, a neighbor asked me if I wanted a job. She needed help with her garden, and she was willing to pay. After working for several hours, she gave me some cookies and a can of soda. Not exactly what I had in mind! When a brand or agency sends a product sample and expects …

Is a Slow Content Movement the Future of Your Content Marketing Strategy?

Is a Slow Content Movement the Future of Your Content Marketing Strategy?

On a recent trip to the UK for my uncle’s funeral, my family got a chance to escape the frenzy of the city and properly slow down. We rented a cozy apartment in a small village called Chipping, surrounded on all sides for miles by fields of sheep. It’s the kind of place where the entire village knows each other, …

Behavioural insights and what is really going on in the minds of your customers

Behavioural insights and what is really going on in the minds of your customers

Today’s interview is with Dr. Simon Moore (BSc, PhD, CPsychol), a Chartered business and consumer psychologist who specialises in uncovering emotional and personality influences on behaviour. He is also Management Director of Innovationbubble , a new type of insights agency that, using psychological insights and methodologies, investigates the real reasons that customers behave the way that they do and what …

Three big myths about social media marketing

Three big myths about social media marketing

We hear it and encounter it every day. Clients want to start or expand their social media marketing efforts – because it’s free! They’ve either read a blog or talked to a friend or colleague that’s deluded them into believing social media marketing is free. And that by posting to Facebook, Twitter, Google+, Pinterest, or Instagram for no cost they’ll …

12 KPIs you must know before pitching your startup

12 KPIs you must know before pitching your startup

It is critically important for the founders of a company to intimately understand the company’s key performance indicators (KPIs). Founders cannot hope to grow a company in any meaningful way without an almost obsessive focus on its KPIs. Why? Because KPIs, if constructed correctly, give management and potential investors a cold, analytical snapshot of the state of the company, untainted …

How to Overcome Your Fear of Self-Promotion

How to Overcome Your Fear of Self-Promotion

Do you feel hesitant to share links to your blog posts on your Facebook page, or even on LinkedIn? You don’t want to be that self-promotional. Right? You don’t want your friends and biz contacts to just think all you do is market. You don’t want to just be all sales all the time. For some reason one of my …