A Complete Guide To Building A Strong Web Presence For Your Startup

A Complete Guide To Building A Strong Web Presence For Your Startup

Now is a fascinating time to start your own business. While it is true that there has never been more competition around than there is now, there are also benefits of getting started in business today. The good news about starting a business in 2016 is that there are more tools at your disposal now than there ever has been …

51 Expert Content Marketing Predictions for 2017

51 Expert Content Marketing Predictions for 2017

Social Marketing Strategist, Acting CMO, Brand Innovators   What I see being huge heading into 2017 is live streaming, and the ability to share all video in so many ways, via more apps, with story-telling and engagement at the core. You need to try these platforms. You need to jump in. You need to see how you can tell stories, create narratives, …

10 Quick Tips for Creating Compelling Videos for Social Media

10 Quick Tips for Creating Compelling Videos for Social Media

You don’t need a film degree to make an excellent social media video these days. Marketers with untrained eyes are creating great social video content with little more than a smartphone. And people are watching. Facebook and Snapchat have both surpassed 8 billion daily video views and YouTube’s 1 billion-plus users are watching hundreds of millions of hours of online …

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort Thinking about blogging for business, but wondering if it’s really worth the effort and time? Already have a blog, but unsure if it’s really attracting the right readers?  Not sure what to blog about? Or when’s  best time to publish ?  There are a lot of questions that often …

How Mazda's marketing evolved from company-centric to experience-driven

How Mazda’s marketing evolved from company-centric to experience-driven

Over the past few years, Mazda has successfully evolved from company-centric to experience-driven marketing, with digital now accounting for more than 40% of its spend while loyalty, search interest, video views and sales are all growing.  While still a relatively small player, with less than a 2% share of global auto sales, the 97-year-old brand has nevertheless been through its …

5 Hot Digital Marketing Trends For 2017

5 Hot Digital Marketing Trends For 2017

Marketing technology continues to advance and deliver ever more engaging digital experiences. Here, in no particular order, are five of the biggest trends for digital marketing professionals to look out for throughout 2017. These are essential areas for them to consider as they seek to make the biggest return on their investment. With more than 1.79 billion users every month, …

Personal branding

5 Keys to Select the Perfect Influencer for Your Brand

Every day brand come up with new ideas to improve communication with their potential clients, to boost their branding and better their company’s position in the market. Influencer marketing is one of the strategies that’s grown the most in the past few years. It’s all about selecting people with influence on the Internet to promote your brand, product or service. …

The changing role of the CMO

The changing role of the CMO

The role of the CMO is changing. A true partnership with sales requires a mastery of a new set of technologies. But some things never change – like telling a compelling story. Barb Mosher Zinck gives us a look at how CMO Josh Epstein gets it done. has been in the tech business for over 20 years. He started out …

The Top 25 Small Business Influencers You Need To Know

The Top 25 Small Business Influencers You Need To Know

Small businesses need a lot of learning from different sources, experts and journals. There are lots of personalities who can give you an advice on your problems, or guide you in a better direction. These influencing personalities can make your small business a success. All you need to do is follow their lead. Twitter has lots of small business influencers, …

Entrepreneurship Isn't Just for the Startups Anymore

Entrepreneurship Isn’t Just for the Startups Anymore

How can we best prepare our team and brands for jobs that don’t yet exist? I’ve recently realized that – although I’ve been with one company for some time now – I’ve actually been able to enjoy four different careers in sales, channels management, talent and leadership development, and marketing. I’m sure many of you have had the same experience …