Importance of Influencer Marketing

Importance of Influencer Marketing

As confidence in traditional advertising tactics continues to plummet, consumers are searching for new ways to find quality products. Now is the best time for companies to focus on influencer marketing. Influencers in advertising are people who have earned the trust of thousands by way of strong online or in-person presence. They are not always celebrities, though individuals working in …

How to Tackle the 4Ws of Marketing Content Creation With Data

How to Tackle the 4Ws of Marketing Content Creation With Data

As with most undertakings, before you begin writing or otherwise creating content, you should ask yourself some stock questions: why, what, when, and where—the 4Ws of content creation. And because creating marketing content is as much science as it is art, the most powerful weapon you have at your disposal is data. So, before you start working on your next …

5 Tips for Small Businesses to Elevate Their Brand Using Instagram

5 Tips for Small Businesses to Elevate Their Brand Using Instagram

Instagram is a powerful marketing tool, but a recent Manta poll found most small business owners don’t know how to use it. So, John Swanciger, CEO at Manta shares some tips to efficiently make use of Instagram as part of social media strategy It’s no secret social media is here to stay – consumers flock to social channels daily, which, …

How to Use Twitter Advanced Search Like a Pro

How to Use Twitter Advanced Search Like a Pro

We all know how powerful Twitter is. It has been estimated that people tweet over 500 million times per day (with over 6000 new tweets per second). Being one of the biggest social media platforms out there, Twitter hosts an overwhelming amount of content. However, just like any other medium, at times it becomes quite tough to filter this content or …

6 Characteristics of Great B2B Content

6 Characteristics of Great B2B Content

We hear a lot that content is king, but companies that produce the best content seem to rule over the largest kingdoms — and B2B content is no exception. “Good enough” just won’t cut it when it comes to content marketing, so what can you do to stand out in the digital crowd? I’ve identified six key characteristics that separate …

Using influencer campaigns for real-time amplification

Using influencer campaigns for real-time amplification

By all accounts, influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a standalone product endorsement campaign — but it shouldn’t stand alone in a silo. When planned and executed strategically, influencer marketing can be a powerful tool to amplify all types of real-time marketing initiatives, …

5 Ways to Use Twitter Polls for Your Business

5 Ways to Use Twitter Polls for Your Business

It seems like you can’t turn anywhere this year without hearing about polls. Who’s leading in the polls? What do the poll results mean for the future? Are the polls rigged? Has the word “poll” lost all meaning? If we’re talking about Twitter Polls, the answer is a resounding “no.” Twitter polls bridge the gap between customers and brands, giving …

Social Media Marketing: Everything You Need to Know to Win More Customers

Social Media Marketing: Everything You Need to Know to Win More Customers

But social media marketing only works if you’re strategic about what you post and where you post it. This guide will introduce you to the key principles behind successful social media marketing for your small business. Social media marketing is digital marketing strategy businesses use to build awareness and engagement with customers by posting on popular online platforms life Facebook, Twitter …

Influencer Content Marketing: The Art of Relationships and the Science of Software

Influencer Content Marketing: The Art of Relationships and the Science of Software

Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as partners than simple proxies for message distribution. Or at least as chatty dinner guests like the motley crew pictured above from a NewsCred influencer dinner (LtoR: Rohun, Bryan, Joe C., Alicianne, Joe P., Chad, Jon, Drew, Ann, Sheryl, Michael, Rebecca, …