How to stop arguing and actually change someone's mind on social media

How to stop arguing and actually change someone’s mind on social media

Whenever a major story breaks in the social media age, from the supreme court judgement on article 50 to the news that roast potatoes can apparently cause cancer – it sparks a heated debate. And in this post-truth world of alternative facts even the US president conducts his battles on Twitter. But what if you’re less interested in just shouting …

How to Build Your Network (When You Don't Know Anyone)

How to Build Your Network (When You Don’t Know Anyone)

Before my wife and I settled in Austin, TX last year, we lived in 12 apartments in nine cities over the last 10 years. And while the digital nature of my work means that much of my network is only a mouse-click away, it was definitely challenging to move to new cities like Minneapolis and Austin without knowing many people …

Maintaining Authenticity with Opt-In Influencer Networks

Maintaining Authenticity with Opt-In Influencer Networks

Noah is an Account Manager at GroupHigh. With a curiosity for the ever-changing climate of influencer PR and marketing, Noah has the opportunity to help clients utilize GroupHigh’s influencer identification and management software in creative and strategic ways. I recently had a conversation with a work friend around Opt-In influencer networks and how authenticity is often impacted when recruiting people …

Content Marketing Success: Why Answering Questions Sells : Social Media Examiner

Content Marketing Success: Why Answering Questions Sells

Do you want more sales? Is content marketing a part of your strategy? To explore how to create content that sells, I interview Marcus Sheridan. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I …

7 Ways to Make Your Business More Socially Conscious

7 Ways to Make Your Business More Socially Conscious

Social Entrepreneurship 7 Ways to Make Your Business More Socially Conscious Adding charity and service to what your company values will pay dividends in the employees you attract and the customers you keep. Image credit: Hero Images | Getty Images Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Being a more socially conscious …

14 Things That You Can Do Right Now to Get at Least 10 New Leads by Tomorrow Morning

14 Things That You Can Do Right Now to Get at Least 10 New Leads by Tomorrow Morning

You’re in business to generate leads and sales. I’m in business to help you do that. The obvious problem is this: Many websites fail to do what they are intended to do — get leads! That’s why the average conversion rate for most websites is less than 3 percent. I’m here to show you some quick and efficient ways to …

The Goldfish Conundrum: How to Create Content for Short Attention Spans

The Goldfish Conundrum: How to Create Content for Short Attention Spans

The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. Because of this phenomenon, it should come to no surprise that …

Twitter launches “Explore

Twitter launches “Explore,” a new home for Moments, trends, search and live video

Twitter’s Moments feature, which allows users to tell stories through a collection of tweets, is no longer going be front-and-center in the Twitter application. Instead,Twitter will today replace the Moments section with a new tab called “Explore.” This area will serve as the home for finding out what’s happening on Twitter, including trends, Moments, search, and featured live video streams. The change will …

A Good Digital Strategy Creates a Gravitational Pull

A Good Digital Strategy Creates a Gravitational Pull

Thanks to social media, the most important influences on your business often happen when you aren’t in the room. When people connect peer-to-peer, there is a shift in the locus of control. In effect, you need to have influence from a distance. Our mental models are ill-suited for this challenge. Influence from a distance requires a different way of thinking and …

How Brands Use 360 Video (And Why You Should Too)

How Brands Use 360 Video (And Why You Should Too)

As managing director of video marketing strategy agency, Hurricane, I have over 20 years’ experience creating engaging content, first for the BBC, and now for leading brands maximizing the opportunities of social media. In my opinion, now is the time to get ahead of the competition and add 360 degree content to your video strategy. There is a lot of …