The Digital Transition: How the Presidential Transition Works in the Social Media Age

The Digital Transition: How the Presidential Transition Works in the Social Media Age

President Obama is the first “social media president”: the first to have @POTUS on Twitter, the first to go live on Facebook from the Oval Office, the first to answer questions from citizens on YouTube, the first to use a filter on Snapchat. Over the past eight years, the President, Vice President, First Lady, and the White House have used social …

LinkedIn Launches Re-Vamped Desktop Experience

LinkedIn Launches Re-Vamped Desktop Experience

Back in September, LinkedIn gave us a first glimpse of their coming desktop refresh. which, as per LinkedIn, will deliver “a world class, elegant and sophisticated user experience”. Can it live up to that billing? Well we’re about to find out – today, LinkedIn has announced that the new desktop version is now in the process of being rolled out to …

How digital media won the White House for an 'analog' audience

How digital media won the White House for an ‘analog’ audience

Donald Trump’s election is perhaps the single best advertisement for digital advertising in the history of that industry. One of the major criticisms of Trump’s supporters during the election is that many were white and less educated than supporters of Hillary Clinton — traits not often associated with Madison Avenue and the data-driven decision-making that earned Trump’s place as the …

5 reasons why influencer marketing will be a go-to marketing gimmick in 2017

5 reasons why influencer marketing will be a go-to marketing gimmick in 2017

Influencer-marketing has moved from being a buzzword to value creation. Want inspiration on food? Or do you need to do a recce on what car to buy next? Everyone goes online to check! Thus, it makes it imperative for brands to have reviews available on all digital platforms to communicate their brand message effectively to the right mix of target …

6 Characteristics of Great B2B Content

5 Content Marketing Trends You Need To Know About in 2017

Success in content marketing requires that you constantly adapt to the latest trends that are directing the industry. Whether it’s the changing interests of your online audience or a new strategy that your top competitors use, you need to keep a sharp eye out for these changes if you want to keep up with this red hot industry. Below are the …

What you need to know about multilingual content marketing

What you need to know about multilingual content marketing

Finally figuring out content marketing and finding some semblance of continuity can feel like a huge win. So, we hate to break it to you that you’re only just scratching the surface. The next big thing is multilingual content marketing, and you’re going to want to get a head start on it. As the name suggests, multilingual content marketing refers …

How are organisations using digital channels to improve their reach and customer service?

How are organisations using digital channels to improve their reach and customer service?

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. The most effective channels will depend on your organisation and your audience. It could be marketing via email, improving your search visibility or generating engagement on social media. Connect with your audience in the right way, and you’ll be rewarded with more than just …

What Storytelling Means for Industry Influencers

What Storytelling Means for Industry Influencers

As Annette Simmons once said “If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” Story telling is a powerful tool for marketing your business. However, be aware, I want to be crystal clear about what I am advocating and what I am not advocating. Marketing …

Why Twitter is the best social media channel for audience growth

Why Twitter is the best social media channel for audience growth

If you’re looking for audience growth on social media, Twitter is one of *the*, best social media channels for marketers. Despite Twitter rebranding themselves as a news outlet, the platform is still a very powerful and popular social media channel. Due to the power of Twitter’s in-platform search engine, the platform makes it very easy to connect with others across the same …

Are Younger Generations Dictating the Path of Influencer Marketing?

Are Younger Generations Dictating the Path of Influencer Marketing?

No matter how you slice the demographics, young people hold a lot of sway on social media. They influence social conversation, establish trends, and tend to help social sites thrive when they show up in large numbers. Part of this is the power of numbers. According to Pew Research, 82 percent of US adults age 18-29 actively use Facebook, though …