9 Types Of Blog Posts That Will Boost Traffic

9 Types Of Blog Posts That Will Boost Traffic

You work hard on every blog post. Word by word, line by line to make your blog posts perfect. You even attach shareable images, break them into digestible paragraphs, and do the best outreach marketing process you can do. But still, sometimes they just don’t deliver the traffic, shares, and leads you were hoping for. It’s simply because your audience doesn’t like …

Why You Should (Sometimes) Celebrate Your Sales Team's Failures

Why You Should (Sometimes) Celebrate Your Sales Team’s Failures

Try having your sales team members write down the circumstances of their failures. You’ll be surprised at the insights that emerge. Reader Resource As often as experts offer counter-intuitive lessons about the amazing, life-changing results of failure, the fact of the matter is that most listeners don’t really believe them. After all, we all know people who have failed and never gotten …

3 Considerations for Increasing Engagement With Your Content

3 Considerations for Increasing Engagement With Your Content

3 Considerations for Increasing Engagement With Your Content Whoever you think is your target audience, make sure that they really are. Image credit: Geber86 | Getty Images —Shares January 20, 2017 When I was working at a dotcom startup, my company was so sure we had our target audience pegged down that we drew a wall-sized portrait of a representative …

7 Pillars of Being an Influence in Your Market

7 Pillars of Being an Influence in Your Market

7 Pillars of Being an Influence in Your Market Discover the characteristics you’ll need to grow your brand. Image credit: Shutterstock January 20, 2017 “Powerful people give freely, buying influence rather than things.” — Robert Greene A little more than a year ago, I decided to start growing my personal brand. I knew when it came to business in this …

4 Data-Driven Ways to Create More Targeted Ad Campaigns

4 Data-Driven Ways to Create More Targeted Ad Campaigns

Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over. Marketers can now target specific audiences across multiple devices and measure engagement on each touch point, building comprehensive roadmaps to conversion. They can confirm the right …

Top 3 (Conquerable) Hurdles in Influencer Marketing

Top 3 (Conquerable) Hurdles in Influencer Marketing

Influencer Marketing has gone from “Influencer what?” to a breakout market category experiencing hypergrowth¹. As someone committed to customer success at Traackr, I spend a lot of time talking with our customers about managing and measuring influencer marketing in their businesses, plus conquering any hurdles in the process. These businesses range from global consumer goods companies, to major enterprise technology …

Four common mistakes brands make with influencer marketing

Four common mistakes brands make with influencer marketing

As more brands turn to social media to reach and engage consumers, many naturally choose to work with influencers to front campaigns. The process isn’t always easy, of course. As highlighted in Econsultancy’s Voice of the Influencer report, there appears to be somewhat of a power struggle between brands and influencers, with the main challenges involving strategy and motivation. So, …

4 Innovative Marketing Strategies

4 Innovative (And Cheap!) Marketing Strategies

Necessity spurs innovation, and there is nothing like a low marketing budget (or no budget at all) to spur creative thinking around how best to get your startup’s products and services in front of your ideal audience. The usual advice doesn’t apply here – Google reviews and Facebook ads have all been done before, and can rack up a serious …

Here's How Facebook Has Reduced the Need to Pay PR

Here’s How Facebook Has Reduced the Need to Pay PR

Talk to any public relations (PR) professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new form of marketing, in particular Facebook as a social media and advertising platform, from the client’s perspective. Without understanding …

Social Media Trends For 2017 To Boost Your Marketing

Social Media Trends For 2017 To Boost Your Marketing

I want to talk to you today about social media trends for 2017 and what you should really be focusing on this year and make the most out of your social media marketing. The first thing that you need to be focusing on in 2017 is video. I’m you probably fed up of hearing this because you’ve probably heard it …