Why the C-suite needs to start paying attention to content marketing

Why the C-suite needs to start paying attention to content marketing

Emma Roborgh quotes Content Marketing Institute co-founder Robert Rose, who points out why content marketing needs to be viewed from top down as a business strategy rather than merely a marketing tactic. Forget the rhetoric, the bravado and bluster: content marketing is about one thing, and one thing only. Audience. Building, growing and nurturing a valuable business asset. Robert Rose, …

How to Master Social Media Marketing for Small Businesses

How to Master Social Media Marketing for Small Businesses

For the most part, social media is a strong marketing tool that will help small businesses grow tremendously while having to spend less or even nothing at all. In terms of the amount of reach that social media could give, there’s no reason to second guess in using it for increasing a small businesses’ presence. There’s a wide range of …

5 Steps To An Influencer Marketing Strategy

5 Steps To An Influencer Marketing Strategy

Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved ? The rise of new platforms like Instagram, Pinterest, YouTube, and Snapchat have been the game changer for influencer marketing. “It’s the current …

What Makes Social Media Marketing so Important for Businesses Today?

What Makes Social Media Marketing so Important for Businesses Today?

Social media has to be one of the most commonly used terms on the internet today. It is used not only by people who are using it for passing time on a daily basis but by businesses and entrepreneurs the same. It has become such a famous term because with the passage of social media has become the most populated …

Do you need a massive audience to be huge in social media?

Do you need a massive audience to be huge in social media?

Do you need a massive audience to be huge in social media? Recently, my dear friend  Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. Kristen wrote: “Content may be king but …

4 Truths About Becoming An Entrepreneur

4 Truths About Becoming An Entrepreneur

According to a recent Business.com study, a new business is launched every minute in the United States. For these entrepreneurs, opening the doors to their business brings excitement, anticipation of what’s next and a motivation to succeed. Some people decide to go into business for themselves because they’re searching for a creative outlet while others may be seeking a bit …

Why It's Time to Stop Reading About Content Marketing and Start Doing It

Why It’s Time to Stop Reading About Content Marketing and Start Doing It

Earlier this year, I published a list of some of the most striking content marketing statistics that all marketers and business owners should know: Overwhelmingly, these statistics reflect the fact that marketers understand the important role content marketing can play in their campaigns and see the value in investing in it as a business strategy. But let me ask you …

Why we’re ditching Demo Days

Why we’re ditching Demo Days

I started to realize that Demo Days might be getting stale when an investor at one of our events told me to share the highlights after the pitches were done — he would be out in the hallway with a beer. Another time, an investor said he wanted to quit his job and build a startup that goes to pitch …

20 Benefits Of Using Social Media For Business

20 Benefits Of Using Social Media For Business

Benefits of using social media for business can do deep impact for small businesses and large-scale businesses. Social Media Marketing (SMM) is a form of advertising for your brand, can introduce new products and business towards people from social media. This article basic objective will be the benefits of using social media, but before heading to it, we’ll take a …

Social Media Marketing vs Traditional Marketing for Small Businesses

Social Media Marketing vs Traditional Marketing for Small Businesses

There are few differences in methods between Traditional Marketing and Social Media Marketing. What I hope to do here is point some of the main differences with regards to operating a small business, and one of the biggest differences, as I see it, is market approach. First of all, traditional marketing is designed to have a shotgun effect, i.e. mass marketing …