The Right CEO When You Launch Might Be the Wrong CEO When the Company Is Growing

The Right CEO When You Launch Might Be the Wrong CEO When the Company Is Growing

Not all startup CEOs are created equal. And, the skill sets a startup needs during its formative days are very different than the skill sets needed when the company starts to scale. Let’s compare the role of a CEO in businesses between zero to $10MM in revenues (early stage), versus the role of CEOs in businesses between $10MM to $50MM in revenues (growth stage) …

6 Key Leadership Habits Required For Entrepreneurs

6 Key Leadership Habits Required For Entrepreneurs

Starting and building a company is all about leadership – formulating an idea, building a unique plan based on vision and experience, and forging a path over and through all obstacles. Yet the image of leadership in business is at an all-time low, according to national leadership experts, considering the political debacles, record business bankruptcies, and executive fraud cases. If …

4 Tips for Persuading People by Listening to Them

4 Tips for Persuading People by Listening to Them

The leader of any business must come to grips with the following reality: You are the product or service you are selling. For entrepreneurs, that means that you are selling all the time, including with “internal” audiences like staff, vendors and investors. Your goal is to transfer the confidence and conviction you have in your company to everyone in its orbit. …

Avoid These Terrible Tactics That Destroy B2B Brand Trust

Avoid These Terrible Tactics That Destroy B2B Brand Trust

As a marketer, I personally get to experience a lot of the sales and marketing tactics that we practice in the craft. And I watch with utter dismay as others make the rest of us look bad with scurrilous tactics.  It goes something like this. Entrepreneurial types or inexperienced marketers: Seriously. It’s ridiculous. Psst….here’s a secret. We know that we didn’t give you permission to ping …

4 Trends in Social Media That Are Changing the Game

4 Trends in Social Media That Are Changing the Game

Savvy brands have been using social media to engage with their audiences for a long time, and with continuous changes, updates, and additions making these platforms better and easier to use, brands no longer have an excuse to avoid using social. As a marketer and leader, you have your choice of free social media tools to save you time and …

5 Types of Content People Love to Share

5 Types of Content People Love to Share

Content marketing is real big right now. If it wasn’t there certainly wouldn’t be bloggers earning thousands every month. And one of your biggest questions is probably how do they do it. There are basically three things you need to make money blogging: The first and the second component however go hand by hand. In order to get search engine …

How to Maximize Customer Engagement with Social Media

How to Maximize Customer Engagement with Social Media

Social media marketing is a popular tool used by businesses all over the world. However, some social media marketing strategies are more effective than others. In order to get the most possible benefit out of your presence on social media, you need to focus your strategy on improving customer engagement. Here are some tips to help you get started. Large …

3 Ways to Extract Meaningful Audience Insights from Twitter

3 Ways to Extract Meaningful Audience Insights from Twitter

I’m a big fan of Twitter – it’s the social network I use the most and I get a huge amount of value from it. So it confuses me when I see complaints about the platform being too confusing or too difficult, rendering is largely useless in the eyes of many. And while not every brand will get value from tweets, there are a heap …

How to Use Behavioral Data to Create a Seamless Customer Experience

How to Use Behavioral Data to Create a Seamless Customer Experience

Marketing experts today face far more difficult challenges than in the past. It used to be as simple as deciding whether to offer a buy-one-get-one-free, or some other type of incentive. Today’s customers can be reached by any number of retailers, offering hundreds, if not thousands, of different experiences, messages, and opportunities to buy. In order to cut through the …