You Are Your Own Brand: The Art Of Personal Branding

You Are Your Own Brand: The Art Of Personal Branding

In business you hear the term “personal brand” thrown around a lot. It’s a process by which you define how the world sees you. It’s seemingly a straightforward task but often the most important thing a new business owner will do. But other than choosing your corporate name and registering a Canadian domain name, what other steps can you take …

Top Brands Are Moving Advertising Dollars to Influencer Marketing

Top Brands Are Moving Advertising Dollars to Influencer Marketing

We are finally starting to see a shift in advertising dollars.  This is a topic that we have been advocating for some time now.  Our products are designed to not only break market segments for our clients but also position them as the influencer within their industries.  Social media is long-term investment.  One that should be discussed directly with the CFO. …

Why "rich content" is central to your social media strategy

Why “rich content” is central to your social media strategy

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. But first, I need to tell a story. Several years ago I became interested in a company called Klout. They developed algorithms to assess the massive amounts of free data on the …