11 Ways to Optimize Your Instagram for Business

11 Ways to Optimize Your Instagram for Business

In early 2012, Facebook bought the social media application Instagram for $1 billion. In February of 2016, Facebook surpassed one of the largest gas companies in the world, Exxon, with an estimated value of $328 billion. Clearly, Instagram has contributed to that. So how does a business take advantage of an exponentially growing outlet? Here are 11 ways that brand managers can …

How to Start a Career in Digital Marketing

How to Start a Career in Digital Marketing

Do you want a career in a high-growth industry in which both skilled professionals and dedicated individuals with a drive to learn are in high demand? A career in an industry that values diverse skill sets, from creatives to analysts, mathematicians, and techies? A career in an industry that could land you your choice of in-house or agency roles, but …

Top Pinterest Demographics That Matter to Social Media Marketers

Top Pinterest Demographics That Matter to Social Media Marketers

It’s official, Pinterest is now a bonafide social media star. Boasting some 150 million users, the once cutesy platform has morphed into a social media powerhouse, popular amongst individuals and businesses alike. And considering it only debuted in 2010, it’s done so with astonishing speed. Long adored by brides-to-be and foodies, Pinterest is now much more than a storage space …