Matching Influencers with a Marketing Campaign: A Lesson From Letgo

Matching Influencers with a Marketing Campaign: A Lesson From Letgo

When mobile app Letgo, which helps people sell their unwanted stuff, needed to reach a national market, it turned to influencer marketing for sponsored posts.

The Craigslist rival chose two social influencers, Melany Berger of the blog Melany’s Guydlines and online lifestyle magazine StupidDope. Here are some of the reasons why their choices made sense.

The oldest form of advertising, word of mouth, is still the most trusted. Not surprising, considering Nielsen’s report that 66% of consumers find online consumer opinions trustworthy, even if they don’t know the person.

Melany’s followers trust her advice, as can be seen in her blogging awards, some of which were based on the most fan nominations. So when Melany says the Letgo app is fast, easy and a “hysterical way to sell your stuff,” her readers believe her.

Likewise, StupidDope has earned its readers’ trust and loyalty as a reputable source for advice, news and recommendations. After all, interviewers with access to big-name stars like Kelly Rowland, Serena Williams and Killer Mike, probably have a decent level of media credibility. So when StupidDope co-founder LeVar Thomas writes that he got interest for his PlayStation 3 within five minutes of posting it on Letgo, his readers were likely to try it themselves.

Read Also:
Why Your Startup Needs Social Media

In terms of social media reach, both influencers have impressive numbers.

Of course, social media marketing can be exponential.



Need help to grow to success?

Target

We Identify influencers and interested people for your niche market. Rank, Segment and Categorise according to interest.

Lasersharp Audience

- Compile Niche lists - Participate in Special Interest Groups The step up to build an engaged audience

Start Here!

Engage

We initiate the conversation, and get the dialog going. Build the interest for your market segment, expertise, product.

Communicate

- Increase visibility by communicating with your target market. - Start the interaction allows you to close the loop The step up to grow your business

Start Here!

Grow

We help you grow and build an audience at scale. As you know the power is in your second degree network, and in the fourth grade you know the whole world.

Maximize Influence

- Increase your audience - Extend your resonance - Maximize your influence

Read Also:
11 Social Media Tactics That You Should Test Today
The completing step to Success

Start Here!