Brands flock to social media channels to build relationships with their audiences. In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors?
The best way to do that is by integrating your social media marketing with other effective marketing tactics, such as influencer marketing. Recently, influencer marketing has been making waves in the marketing industry due to its ability togenerate a huge ROI.
Influencer marketing can help brands build trust, authenticity, and awareness. It can serve as rocket fuel for your next social media marketing campaign. Take a look at some of these ideas to help you boost your social media ROI using influencer marketing.
You have seen (and probably used) the #TBT hashtag on social media. But do you know how the hashtag originated? It began with a blog calledNiceKicks.com, which is dedicated to sneakers. Since the blog began posting pictures of old basketball footwear back in 2006 in a series called “Throwback Thursday,” the hashtag #TBT has been used193 million timesand #throwbackthursday has been used more than 30 million times on Instagram alone.
You can see how a simple phrase can turn into something much bigger.Try to use this to your advantage: come up with a unique hashtag relevant to your brand and/or product. You can then promote this hashtag through influencers, who will encourage their fans to use the hashtag and help raise awareness about your brand.
Nikon used influencer marketing to promote their cameras using the hashtag #NikonWarnerSound. They presented select photographers with Nikon cameras at the Warner Sound Festival, and encouraged the influencers to share pictures of their experiences at the event with their followers on social media.
There were more than 15,000 social media posts featuring the hashtag #NikonWarnerSound. With the help of this campaign, Nikon managed to generate more than 166 million social media impressions.
In many cases, an influencer talking about your product and reviewing it will be enough to convince people that they should buy the product.
But there may be times when you need to give your audience an extra push so that they feel compelled to buy. To further leverage your social media ROI, you can come up with a special discount code or limited-time offer and promote it through influencers.
This is especially important in the case of newly-launched products. An influencer backing up your claim may be enough to help you win over the trust of your target audience, but giving a little extra encouragement always helps. Nicole Vienna Watches, for instance, partners with multiple fashion and lifestyle influencers.