As a small business owner, your personal brand and your business brand are tightly interwoven. If you let your personal brand stagnate, it will reflect on your business.
This is why it is very important for entrepreneurs to invest in themselves and their personal brand. Ironically, many business owners feel that it is counter-intuitive to invest in themselves. Many of them feel like they should sacrifice their own well-being for their business, so they put everything they have into their work and dismiss self-care as something that is self-indulgent, frivolous or secondary.
Nothing could be further from the truth. As an entrepreneur, you need to fight this belief. Investing in yourself is not only healthy, but it will help build your personal brand and your business.
Here are some ways to invest in yourself — and your personal brand — that will directly influence your business (and life) for the better:
Looks aren’t everything, but in business they play a key part in making that all-important first impression.
Invest in an appropriate business wardrobe so that you look the part of a confident, reliable business owner. Also, make sure you get regular haircuts, manicures, skincare, and all the little things that keep you looking vibrant, alert and well-groomed.
If anything, investing in your physical appearance will raise your confidence levels, and that alone will improve your personal brand and business brand.
We all need connection. Your network is your net worth.
While clients are an integral part of your network (for obvious reasons), remember that your professional network extends even further than your client base. The people in your network sphere will refer business to you, mentor and advise you, be there for personal support, and provide services that will help your business grow.