Content marketing is one of the fundamental pieces of successful business marketing. As one of the most effective ways to connect with customers, content marketing plays a huge role in helping businesses achieve their goals. The right marketing strategy produces more sustainable value over time, and creating content remains the centerpiece for achieving that for brands.
As digital marketing becomes the mainstay in influencing business success, how your business manages to achieve growth in an increasingly competitive world depends on how well you adapt to new trends. Here’s how content marketing is transforming today’s business world.
More Focus on High-Value Content
Creating standard content for your marketing needs is no longer effective. Businesses need to focus more on creating targeted high-value content for their websites, marketing materials and social media. Content needs to be regularly updated to be better and superior to that of competitors. This is crucial as companies like Google become stricter with content standards. Market research shows that up to 75% of published content is never shared or linked. Why is this? Consumers are looking for more valuable content instead of basic content. Creating great content alone will not help you achieve your marketing goals. How you present your content to online users also matters. This means investing in responsive web design. According to an article on 5 Ways to Design Awesome Testimonial Pages - Perth Web Design, design plays a critical role in presenting information or passing on the right message in a way that achieves the best results. Businesses must create high-value content and present it in a professional and easy-to-understand way for better user engagement.
Video Content Marketing
Video marketing offers the most effective way to engage consumers. More businesses and marketers are investing in video marketing to connect with their customers, promote their products and sell their brand messages. According to a Linkedin article on why video marketing matters, video makes it easy to communicate, tell stories, engage customers and connect with your audience. Web designers are integrating more video content and video sharing features in their design work. Marketers and businesses are also working hard to position video as the leading customer engagement tool. These new changes are playing a huge role in transforming how businesses market themselves and connect with the world.
A More Competitive Publishing Market
Creating content is not just about marketing businesses. Expect to see more brands and organizations creating and using innovative content to recruit, push corporate culture and enable sales. Some content marketing companies are already setting up broad content hubs that serve the needs of businesses in multiple areas. For small business owners, knowing how to adapt to these new changes is critical to ensuring that you remain relevant in the market.
Social media has fast become the go-to marketing method when businesses want to interact with consumers directly. Social media is not what it is without great content that communicates what consumers want to hear while also addressing their needs and offering solutions. What kind of content will help you achieve the desired goals?
According to a Socialmediaexaminer, new market research shows that photos are key to maximizing social media engagement. Market analysis by Media Blog shows that photos get more likes, retweets, shares and comments if integrated creatively into marketing content. Integrating digital content like photos and videos with text helps achieve better interaction rates.
More Spending on Content Marketing
Content remains the number one digital marketing technique for millions of businesses. Considering that many businesses continue to adopt content marketing and see great results, it’s no surprise that spending in content creation is increasing each year. This is being driven by the adoption of broader content marketing strategies by businesses.