If you’re debating between outsourcing content creation and getting it all done in-house, you have to know the pros and cons of each situation to make the best decision for your investment. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love.
Outsourcing saves you money. When you hire a reputable writing agency to create content for your content marketing plan, you save money by not:
By outsourcing your blog posts, articles, newsletters, and other content projects, you can be more flexible with your budget and your content marketing calendar. When things get busy, hiring an outside firm to handle some of your content helps you keep up without the cost and hassle of part-time or seasonal employees. When you want to jump on a content marketing trend, outsourcing some of that content creation allows you to try something new and stay in budget.
Even better, saving money by outsourcing unique content creation means more money to put toward to other important projects and business objectives.
Outsourcing saves you time. The best writing agencies deliver high-quality work in a relatively short amount of time, depending on the scope of the project. For example, short content pieces like blog posts and articles often take a week or less. You get the content you need when you need it, saving time and keeping up with your content marketing calendar.
Hiring an outside writing firm also saves you time by allowing you to complete multiple projects at the same time. While the firm pumps out weekly blog posts, for example, you can devote the time you would have spent writing blogs on bigger projects like ebooks or white papers.
If you’re still not convinced, look at your editorial calendar and ask yourself how long it takes you and your in-house team to research each subject, create each piece of content, and gather materials like images or quotes for each one. If you have more to do than just content creation, consider how much time outsourcing some of that would save you and how much more you could get done.
Outsourcing allows you to use the knowledge and abilities of others that you and your team don’t have. Using others’ expertise can take many forms, such as writing skills or knowledge of a particular medium or subject.
For example, if you’re in charge of the company blog but don’t write well, don’t understand SEO or blogging, or don’t know enough about your industry, hiring a blog writing service to take care of it for you is a smart idea. That way, the blog posts will be well written, properly optimized for search engines, effective at generating engagement, and in-depth enough to satisfy your audience.
Additionally, taking advantage of an outside writing service’s expertise builds your own expertise and thought leadership in the eyes of your audience, building your appeal and spreading awareness of your brand.
Outsourcing unique content creation helps you stay excited about your business and products. Researching and writing content, determining the best types of content to use, deciding when and how to employ content marketing, and other tasks quickly drain your enthusiasm. And it’s hard to write the passionate content your customers want when you feel burnt out.
By outsourcing some or all of your content creation needs, you can keep your passion and enthusiasm about your company and conserve your energy for other projects. At the same time, the writing agency’s writers inject that same passion and excitement into the content they create for you, so both you and your customers can be excited about what you do.
Outsourcing content creation helps you get more traffic, more engaged readers, and more leads.