It seems like you can’t turn anywhere this year without hearing about polls. Who’s leading in the polls? What do the poll results mean for the future? Are the polls rigged? Has the word “poll” lost all meaning? If we’re talking about Twitter Polls, the answer is a resounding “no.”
Twitter polls bridge the gap between customers and brands, giving the latter insight into what the former wants and needs. To help you make the most of Twitter Polls, we’ve put together the following guide.
While you can, of course, pose a question to your customers through a traditional Tweet, a poll allows for a much easier and streamlined process for both you and your audience.
As explained by Twitter, “Twitter Pollsallow you to weigh in on questions posed by other people on Twitter. You can also easily create your own poll and see the results instantly.”Responding to a poll gives you a chance to share what you’re feeling with other Twitter users, while hosting a poll will provide valuable insight into what your followers think and feel.
Overall, the benefits of Twitter Polls include:
Now that you’ve seen some of the benefits of Twitter Polls, the next section will show you how to actually create one.
To help you create your own Twitter Poll, Twitter provides this clear, easy to understand set of instructions.
You can create your ownTwitter Pollon the web or in the Twitter app (iOS or Android).
Knowing how to create a Twitter Poll is the first step in finding polling success, but the following section will give you some actual ideas to try out.
With the ability to ask any question, your Twitter polls are limited only by your own creativity. What are the questions you wish you could ask each and every one of your customers? What answers (choose up to four) will benefit your business the most? Think about these two important things, and try out any of the following ideas.
One of the most effective ways of using a Twitter Poll, is to conduct market research. By asking the right questions, you can gain valuable insight into the habits of your followers. You can quickly find out what their pain points are, what they are looking for in a product or service, and what their preferences are. This is also an extremely helpful way to test the waters when developing a new product or service.
Start with broad questions that can be answered with a yes or no such as “Would you be interested in this feature if it were available?” or “Would you buy this if it became available tomorrow?” Then based on the answers you receive with those questions, you can move onto more detailed polls.