Let’s not kid ourselves–it’s nice to see those Instagram alerts saying your business has a new follower. While the feeling might not get old, the thought of knowing how to easily manage your Instagram followers might be daunting.
Don’t let that love for a new follower grow stale. As a business, you want to continually see new customers interacting and engaging with your Instagram account. Whether it’s an awesome visual theme, great videos or like-worthy images, something drove the user to your account.
Now your job is to effectively manage and engage with your new audience to keep them coming back for more content. Before we get into how to do this, the first essential step is to use an Instagram management tool to monitor, track and engage with your followers.
At Sprout Social, we provide the most powerful business tools in the industry whether you’re managing a few Instagram accounts or 100. Give us a try or compare us to your current tools with our free 30-day trial.
Whether you’re already up and running or just getting started, follow these nine tips to manage Instagram followers effectively:
You don’t need to post every picture or video you take on Instagram. In order to build a reputation as a brand people want to follow, try to only post your best content. So if you’re debating where to post that amazing video you just recorded, think of Instagram first.
According to a Simply Measured study, engagement rates on Instagram are 20 times higher than Twitter content and 15 times higher than Facebook. This means you have a better chance to engage and befriend your audience on Instagram than other networks.
If you only post content that is of the highest quality, you have a better chance to convert followers into brand loyalists. And high quality could simply mean your content is well-edited, interesting, timely and on brand.
For example, Urban Outfitters has amazing visuals on its Instagram account that showcase the brand’s products and artistic lifestyle. Several of the most popular posts stem from user-generated content.
Every single post matches their brand, even when there’s no products mentioned. Urban consistently posts its best content, which entices followers to share and engage. There’s a visual theme and the quality never strays.
Adequately managing your Instagram followers allows you to build a tribe of loyal users. These followers help you more often than you think. In fact, a Nielsen report discovered the No. 1 source of trustworthy advertising was friends and family recommendations.
An effective Instagram community not only engages with its followers, but encourages users to share or tag others in their content. If you look at Bleacher Report’s Instagram following, hundreds of comments exist on nearly every piece of content.
This is because Bleacher Report does one or more of the following in every post:
While Bleacher Report is blessed with being in the sports industry, your brand can learn from them. Try to build a community by engaging your users whenever possible. Something as simple as asking people to tag a friend or leave a comment could be just the push you need to start building a community.
If your followers are heavily involved in the industry, spark conversation by asking questions in the caption. Having users make a decision, like Bed Bath and Beyond does below, encourages sharing, tagging and engaging.
Building a community is important, but it’s also necessary to know who you’re bringing together. Do research into your Instagram users to see things like gender, age, income, education, interests, location and relationship status. These demographics provide massive insights into who follows you and who you should target for the future.
With demographic analysis from Sprout, it’s simple to monitor your Instagram’s top engaged influencers. This gives clarity to some of your most significant followers.