Giving to your audience is one of the foundations of any smart content marketing strategy.
To grow your audience and get better results for your business, it might be time to expand your content beyond blog posts, podcast episodes, or newsletters and find more ways to be truly generous.
Looking to become a “giver,” rather than a “taker?” Let’s talk about why generosity works and how you can give your audience more value.
You might be thinking:
Generosity works when you’re marketing your business because it:
Wondering what you should give to your audience?
There are the usual content marketing possibilities, like blog posts, videos, podcast episodes, webinars, and ebooks. These are all great choices.
Think about your perfect client or customer and ask yourself:
With some creativity, you’ll be able to create high-value resources that don’t hurt your business model.
The three methods below will help you become extraordinarily generous.
Chris Garrett’s article, How to Decide Which Content to Sell and What to Give Away for Free, answers a lot of common questions about this topic.
The entire article is helpful, but what I like best about the post is that Chris advises content marketers to not be concerned about giving away too much:
“People worry about this issue of which content to sell and what to give away for free. And yes, it involves a lot of subjective judgment. But the good news is that I have yet to find someone who has given away too much. I don’t believe it is possible to be too helpful or too generous … provided you manage your time and energy, and that people know you are in business.”
Don’t be afraid to give generously on a regular basis. No matter how much you give away, there will still be people who need implementation advice or additional products and services.
Before you sell to your prospects, they must see you as an authority — and giving freely helps you achieve that.