Influencer marketing has gotten extremely popular in the past few years.
The reason for this is that social media offers ‘regular’ people a way to reach a certain influence over a group of people, and bloggers and businesses are making use of this as it helps them reach a larger audience.
In this blog post, I’m going to show you how influencer marketing can help you become a more successful blogger.
One of the best things about influencer marketing is that it allows bloggers to reach a much larger audience than they could on their own.
This, in turn, leads to more traffic to your blog, more engagement on social media, more shares, more comments and so on.
Social influencers are users who have a loyal, targeted audience.
And as the name suggests, they have a certain influence over their audience. Their followers and readers are engaging with them, reading their posts and updates and sharing them with their own followers in return.
One of the best parts about influencer marketing is that it doesn’t matter as much how small or big your readership is. Not to mention, you won’t even need to invest as much into advertising and driving more traffic to your blog, once you start your influencer marketing campaign.
Overall, influencer marketing is a great way of reaching a large targeted and engaged audience with your content.
The first step towards achieving great results from influencer marketing is that you need to have quality content that offers real value to your target audience.
Whether you want to guest post on an influencers’ blog, have them guest post on yours, or simply want an influencer to share one of your posts on their social profiles, the one most important element you need is great content. Unless there’s some great content involved, most influencers won’t want to become associated with you.
Before you can even start reaching out to influencers, you will need to have at least a few examples of content that they would appreciate to show your worth.
You can use a tool like Buzzsumo to research the most successful content being shared in your niche to give you ideas on what types of content you should be creating:
Next, it’s time to identify influencers that you can connect with. There are different degrees of influence, so it’s important to start with the ‘smaller fish’, particularly if you have a small blog.
As your blog grows and your influence along with it, you will be able to connect with bigger influencers in your niche.
In order to determine whether an influencer is right for you, you need to look at:
*Their reach: how many followers do they have on social media? *Their website: what is their domain authority? How many comments and shares do they get on average? *Audience engagement: how engaged is their audience? Do they share their content often, as well as engage with them in other, more organic ways?
In order to start identifying social influencers that you could connect with, there are several tools that you can use to help you and simplify the process.
First, start by looking into your own followers: do you have any influencers already following you? If you do, then that could mean that the particular influencer is already interested in your blog, so you already have an “in” with them to help you start a conversation. If you’re not sure how to look for influencers in your list, you can use a tool like
If you do, then that could mean that the particular influencer is already interested in your blog, so you already have an “in” with them to help you start a conversation. If you’re not sure how to look for influencers in your list, you can use a tool like Buzzsumo.