The future of marketing is here, and here at Solarity Studios, we know that Influencer marketing is not only a cost effective marketing approach, it's actually critical to the success of a brand’s overall marketing strategy. Utilizing influencers to educate their audiences about a brand is more effective than any other form of marketing. While on the surface, influencer marketing seems simple, it is not. A successful campaign requires expertise in today’s social media landscape and Solarity is here to help. Below are a few simple Do’s and Don’t tips for a successful campaign.
If you have any questions we encourage you to reach out to our in-house expert Cameron Penny at email@example.com. We would love to utilize influencer marketing to make your brand a household name.
There are lots of influencers out there, but a successful campaign matches the product and brand to the influencer and their audience. Everyone knows Kim Kardashian can reach millions of people but she may not be the right person to sell sporting goods, or maybe she is. Ask yourself who is your target audience, which influencers speak to them.
Influencers are experts in their field. They have created a business from posting on their respective platforms. In determining which influencers to use, find influencers whose goals align with your own so that the engagement creates value for both parties. If you can add value to the influencer beyond economic compensation, you will be able to get them to do more for less. When approaching influencers, focus on what is in it for them.