Social media influencers will be huge in 2017, and savvy marketers will want to take advantage of learning and networking opportunities at industry conferences to learn how to capitalize on this trend. Here is our pick for the top can’t-miss events for the year.
1. IZEAFest, February 10-11, 2017, in Orlando, Florida. Leading brands, agencies and influencers will gather at this major event geared toward education, inspiration, and connections to ramp up any brand’s digital presence. A special focus on content and influencer marketing makes this conference especially relevant for 2017. Featured speakers include SharkTank Investor and CEO of FUBU Daymond John, corporate execs such as Kelsey Carroll from Hewlett-Packard and Lori Gustafson of SeaWorld, as well as YouTube celebrities Blake Grigsby and Corey Scherer.
2. Social Media Strategies Summit, February 7-9, 2017, in San Francisco, California. Get up close and personal with the social experts at some of the world’s leading brands. Attendees can access sessions on topics such as brand storytelling, influencer marketing, customer experience, brand advocacy and more. Scheduled speakers include execs from Razorfish, Mozilla, Banana Republic, Oracle, Nickelodeon and more.
3. Social Media Marketing World, March 22-24, 2017, in San Diego, California. Rub shoulders with attendees from some of the world’s most recognized brands at this mega-conference. You can also connect with influencer marketing pros from Facebook, Google, LinkedIn, Pinterest, Twitter and other platforms. Some featured speakers include social media heavy hitters Guy Kawasaki, Ann Handley, Mari Smith and Scott Monty, among others.