Your website is so much more than a brochure describing your business. It is literally a goldmine waiting to happen. But, you have to set it up correctly. You need plenty of calls to action and reasons to give people to want to be connected to you, buy your information or products, and even promote you. It all starts with your website.
Software like Leadpages.net, Instapage.com, and InstaBuilder.com are all good examples of lead generation software that can help you turn your sales pages into automated lead generation machines. It’s also possible to incorporate this directly within your website, to really push things forward.
You also need an autoresponder either as part of your website and hosting package or utilizing a specialist service such as AWeber.com, GetResponse.com, Getdrip.com or ConvertKit.com to help you capture the leads that the awesome sales pages you create with the lead generation software garners you. This enables you to send automated messages and mass messages to those who are on your lists.
Websites come in all shapes and forms, just as businesses do, however one thing that the majority of websites have in common is that they simply do not work. By this I mean that they are not set up correctly in order to maximize marketing opportunities. It doesn’t matter who designed your website, if its not working, chances are its fundamentally defunct and something as simple as changing the structure, the content above the fold, etc., could dramatically improve your website leads and conversions.
It’s really important to gather the intelligence necessary to keep attracting your audience and keep them coming back to your website. One way to do that is to check your numbers and work by the numbers.