It is said that what you say is as important as how you say it. Marketers are always finding better ways to reach out to their targets and engage them in a meaningful way. The Cisco Visual Networking Index has forecasted that video will account for almost 70% of consumer internet traffic by 2017. Videos are more likely to be shared in social media as compared to a written article. According to Nielsen 64% of marketers expect video to dominate their strategies in coming years. This is why social media marketing services are also emphasizing on creating more video content for their clients.
Here are the reasons why videos are gaining popularity in social media and are one of the best ways to connect with your audience:
Do you remember the colorful pictures in your textbooks disappearing as you graduated to higher grades? Didn’t the books look scarier and less appealing each year?
There are four primary learning styles: visual, read-write, auditory and kinesthetic. Each person has a predominant style but using more of these means that the learner, or in our case the audience, finds it more enjoyable to consume, learn and understand content. Videos can use all of the four styles together and give a richer experience to the users. It is because they engage more of the senses that they are so appealing to social media users.
The human brain always searches for the shortest way to do a task. Generally speaking, our brain has to do many processes to take in the meaning of a written content. In contrast to this, videos give us easily digestible visuals, audios and mind maps to take in.