Influencer Marketing Is A $5-$10 Billion Dollar Global Market

Instagram Case Study: How Target Reached 2.6M In 2 Weeks

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Before the rise of social media platforms like Instagram, retailers leveraged colorful print ads and television commercials to showcase their products to consumers, expand brand awareness, and drive purchases. Today, eMarketer estimates that 92% of all global retail brands are on Instagram, making the photo- and video-sharing app one of the most effective, engaging, and ubiquitous ways for companies to promote garments, accessories, shoes, and other products to attentive social media audiences.

Say hello to #CatAndJack, kids' clothing with an imagination of its own. Only at yours truly. Psst... every look comes with a one-year guarantee. Pinky swear. Shop the collection in our profile link. A video posted by Target (@target) on

In July 2016, Target announced the launch of a new children's clothing line, "Cat & Jack," which features over 2,000 pieces of childrenswear designed by and for kids. With its eye on becoming the largest kids' apparel brand in the U.S. and a sales target of $1 billion in the first year, Target enlisted Instagram's most notable mothers, fathers, and children to promote their exciting new product line.

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It’s hard to find clothes that are cute, comfy, affordable and that can keep up with all the playing and running around our girls do. So I’m excited to help introduce the #CatandJack line at @target ! The collection is durable & fashionable! Can’t wait for it to launch 7/17 on Target.com #sponsored A photo posted by Judy Travis (@itsjudytime) on

Judy Travis, creator of the popular blog It's Judy Time and corresponding social media accounts, showcases Target's new line of children's clothes for her 850K Instagram followers.



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