11 Resources to Own Influencer Marketing Like a Boss

11 Resources to Own Influencer Marketing Like a Boss

As influencer marketing reaches mass popularity, the need to execute is met with more chaos than shopping during Black Friday. Marketers need help in filtering the noise to pinpoint what’s real and what’s a hoax. That’s why we curated the best resources to keep you in-the-know, so you can do influencer marketing the right way.

From knowing what’s real to the dangers of automation, to the need-to-know tips for flawless execution, here are the top 11 resources to own influencer marketing like a boss:

What do Salesforce, Oracle, and Microsoft have in common? Besides being among the major players in tech, these brands also practice influencer marketing—and have a strong opinion about it. That’s why we interviewed 24 top brand marketers and influencers to reveal real-life insights into achieving success, with regards to both sides of the influencer marketing coin.

2. The FTC and Influence Marketing: The Crackdown Begins

Kerry Gorgone, contributing columnist for Mark Schaefer’s blog {grow}, dives into the world of disguising advertising as organic influencer posts. Kerry walks us through several case studies, which illustrate the consequences of ignoring the FTC guidelines around designating sponsored content. This post is a must read in order to familiarize yourself with the risks around paying influencers in sponsorship format.

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Why Personal Branding is a Leadership Must

Find out what happens when influencer marketing goes terribly wrong. With some of the largest brands increasing their investment in the practice by 10x year-over-year, most marketers still lack the expertise to be effective. This article helps to dispel the myth that paid endorsements and influencer marketing are one in the same. Besides the fact that failure to disclose paid endorsements for influencers is illegal, learn seven reasons why deceitful paid endorsements are doomed for failure.

4. Plan Your Resources to Estimate Your Influencer Marketing ROI

In order to really kill the influencer marketing game, you must define your goals, determine what activities to prioritize and how to scale them throughout the year, and allocate your resources (e.g. staff, technology, and influencer spend). And, most importantly, you need to estimate your return on influencer marketing efforts. That’s why we created a framework to help you account for growth and estimate your potential ROI.

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Using influencer campaigns for real-time amplification

With 84% of influencer research being carried out manually, marketers struggle to effectively scale their efforts to make an impact. But marketers are tempted by shortcuts under the guise of “influencer marketing at the push of a button.” This is an attractive offer for a marketer who is accustomed to buying media--but it won’t yield a lasting impact. Discover what’s an opt-in network, who participates, and how these methods ARE NOT the same as authentic influence.

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