5 Business Strategies To Boost Your First Quarter Sales

5 Business Strategies To Boost Your First Quarter Sales

5 Business Strategies To Boost Your First Quarter Sales
Stop wasting money on ads that don't work and start using these tips to make more sales.
Image credit: Shutterstock
February 18, 2017
You might have succeeded in turning a great idea into a business, but if you can't get people to purchase your product or service, you don't really have anything. Sales are what validate a business, the reason every business is established.
So what happens when your business is running low on sales ?
You could be running low on sales for any number of reasons. Maybe your marketing campaign is focusing on the wrong people. Maybe it's obsolete. Maybe there is just too much competition within your industry.
Whatever the reason, these five tips can help you squeeze out more sales in the first quarter of 2017:
1. Incorporate videos in your social media adverts.
Video is the highest-converting content format due to its unique ability to engage both the visual and audio senses of your audience. So, come up with  engaging and valuable video content  for your marketing campaign, post it on social media sites and pages and use it for your social media ads. 
Studies suggest  that adding a video to a landing page can increase conversion rate by 80 percent, and a video in an email increases click-through rate anywhere from 200 to 300 percent. For those who are concerned about the reach of their video-marketing content, 92 percent of mobile video consumers share videos with others, 75 percent of online video viewers have interacted with an online video ad this month and 52 percent of marketing professionals name  video as the type of content with the best return on investment (ROI) .
2. Keep a close eye on your KPIs.
Naturally, every business owner dreams to achieve his/her business objectives -- that dream pushed me to scale my e-commerce startup into a six-figure business  -- but you can't get there if you don’t know your numbers or keep an eye on the key performance indicators (KPI) of your business.
Knowing your numbers entails finding out, at every point in time, the biggest cause for growth within your business. This helps you laser-focus on the right metrics and know how best to spend the company’s money in actualizing the overall growth objectives.
These business performances are better-monitored when they’re visually appealing. You cannot effectively manage and measure growth you can’t see. To know your numbers and key performance indicators, you need a business growth dashboard.
Find a suitable dashboard to help you track important metrics and KPIs.

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