Let’s say you’ve built a strong online presence for you or your company, complete with active profiles on several social media platforms. You’ve even managed to amass a large number of followers to each of those pages, with those customers sometimes making purchases based on your posts.
But for many brands, true success comes when your customers feel so enthusiastic, they share the news about your products and services with their friends. In an online environment, that could mean something as small as checking in with a positive comment. They may also snap a photo of your products and share it across social media. Here are a few ways to turn your followers into brand ambassadors.
This may seem like a simple first step, but some brands still miss it, or even shy away from it because they don’t want to be too imposing. In every transaction you have with customers, encourage them to share information about your business on various social media channels. If you have a brick-and-mortar location, have signage that lets customers know the various social media sites where you’re active. Print a reminder to follow you on every receipt and email you send, as well as on the checkout confirmation page on your website.
2. Provide an impeccable customer experience.
Brand ambassadors are created when companies impress their customers. This starts with offering a superlative product or service, but the way you treat your customers is an integral part of it. If you don’t already, strive to offer above-and-beyond service that gives your customers such a positive experience they feel as though they’re personally invested in your success. It could be something as simple as remembering their previous purchases or asking how their day is going.