Show me your audience and I will tell you everything about your company. OK, maybe not everything, but their opinions and behavior provide a valuable source of knowledge about your business and its condition both in present and in the future. Clients and prospects are like a reflection of your firm’s potential. Therefore, it is worth spending time on getting information from them as they can tell you much more than experienced marketers and experts. You just need to listen to their voice carefully and on a regular basis.
Naturally, there are many ways to collect customer feedback and social listening is the one that you cannot give a miss. It enables you to gather opinions that people express voluntarily. You collect everything that social media users get off their chest. What exactly do they say and what can you learn from social listening? Here are the top nine takeaways you can extract from unprompted feedback via is social listening.
This is crucial information when you design your strategy for social media presence. Social listening tools let you group online mentions into source categories. You will see how many people (and what percentage of an audience) published content on distinct social media platforms and other websites. Then you can engage in conversation on platforms where fans write the most and increase resources for marketing on platforms that have few comments about your brand.
Social listening enables you to find out how many times a particular user posted content about your brand. You will discover whether fans are highly engaged users or just occasionally mention your brand. You can distinguish more active ones and engage them in promoting your brand. You should also pay attention to those less active, join conversation with them and in consequence turn them into devoted fans.
Every social media user has their own audience of friends and fans, therefore every time they mention your brand they influence their followers as well. Social listening tools give you estimated social media reach of each user separately and of the whole audience. You will get the idea to what extent content about your brand influences other audiences.
This is one of the most accurate ways to discover whether the positioning strategy works the way you want. You will find out if marketing messages get through to your audience.