Working with Industry Influencers

Working with Industry Influencers

Today’s B2B marketing has shifted focus away from simply selling to buyers, and towards cultivating relationships and establishing a better buying experience to attract prospects and maintain current customers. While there’s a whole suite of tools, tactics and techniques to improving the customer experience, working with industry influencers is one of the most unique, and far-reaching ways to build your brand and promote your business.

You’ve probably already got a few people in mind that you’d consider to be influencers in your industry, but if you don’t, here’s a few ways to find some.

Method 1: Look for well-established individuals -from consultants, to fellow marketers – who are already engaging with a similar target audience or would be known to your buyers. They’ll have blogs, websites, or a regular posting schedule on LinkedIn, as well as a great deal of content that they’ve either contributed to or created themselves. Many influencers are their own brands, and working with people who’ve already got a dedicated audience is a great way to cross-advertise your content.

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Method 2: Grow your own! If you’ve got rockstar sales leaders or CMOs, this is a great opportunity to give them their own platform to cultivate a following.

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We Identify influencers and interested people for your niche market. Rank, Segment and Categorise according to interest.

Lasersharp Audience

- Compile Niche lists - Participate in Special Interest Groups The step up to build an engaged audience

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We initiate the conversation, and get the dialog going. Build the interest for your market segment, expertise, product.


- Increase visibility by communicating with your target market. - Start the interaction allows you to close the loop The step up to grow your business

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We help you grow and build an audience at scale. As you know the power is in your second degree network, and in the fourth grade you know the whole world.

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Maximize Influence

- Increase your audience - Extend your resonance - Maximize your influence The completing step to Success

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