Working with Industry Influencers

Working with Industry Influencers

Today’s B2B marketing has shifted focus away from simply selling to buyers, and towards cultivating relationships and establishing a better buying experience to attract prospects and maintain current customers. While there’s a whole suite of tools, tactics and techniques to improving the customer experience, working with industry influencers is one of the most unique, and far-reaching ways to build your brand and promote your business.

You’ve probably already got a few people in mind that you’d consider to be influencers in your industry, but if you don’t, here’s a few ways to find some.

Method 1: Look for well-established individuals -from consultants, to fellow marketers – who are already engaging with a similar target audience or would be known to your buyers. They’ll have blogs, websites, or a regular posting schedule on LinkedIn, as well as a great deal of content that they’ve either contributed to or created themselves. Many influencers are their own brands, and working with people who’ve already got a dedicated audience is a great way to cross-advertise your content.

Read Also:
The Best Kept Secret of Social Media Video & Influencer Marketing

Method 2: Grow your own! If you’ve got rockstar sales leaders or CMOs, this is a great opportunity to give them their own platform to cultivate a following.



Need help to grow to success?

Target

We Identify influencers and interested people for your niche market. Rank, Segment and Categorise according to interest.

Lasersharp Audience

- Compile Niche lists - Participate in Special Interest Groups The step up to build an engaged audience

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Engage

We initiate the conversation, and get the dialog going. Build the interest for your market segment, expertise, product.

Communicate

- Increase visibility by communicating with your target market. - Start the interaction allows you to close the loop The step up to grow your business

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Grow

We help you grow and build an audience at scale. As you know the power is in your second degree network, and in the fourth grade you know the whole world.

Read Also:
Think big, go small: why influencer marketing isn’t about reach

Maximize Influence

- Increase your audience - Extend your resonance - Maximize your influence The completing step to Success

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