Airbnb is one of the first brands to jump on Twitter’s recently launched live 360 video feature. The online accommodation marketplace is tapping its hosts and local insiders to showcase a selection of homes and experiences currently available to book as part of its recently launched “Trips” initiative.
On Friday, the company kicked off its broadcasts with a 360 live-stream of its “Cameroon Fusion” experience. The live clip saw Airbnb host Carnie host an at-home cooking class as she prepared a Cameroonian feast with the help of her guests.
Carnie’s Airbnb pad is located in Brixton in South London, a place known for its African and Caribbean heritage. The live 360 video lasted for just over half an hour and was filmed from the perspective of a guest, allowing users to navigate the action around the room by tilting their smartphone or clicking and dragging the cursor on their desktop.
The video, which was broadcast live on Airbnb’s official Twitter account and on Periscope, has thus far received a total of more than 455,000 views.
If you missed out on the live-stream, you’ll have a chance to tune into two more live 360 broadcasts courtesy of Airbnb.