You’re interested in launching an influencer marketing campaign. But there’s only one problem – you have budget constraints. The good news is that you have an option to work with influencers without spending as much as you had previously estimated. That’s where micro-influencers come in. These are influencers who don’t have as much reach as mega-influencers, but still have significant influence on a relevant audience.
Micro-influencers are people who specialize in a certain niche and have a following of around 1,000-100,000 individuals. They may not have massive reach, but they cater to a highly relevant audience and have a significant impact on people’s purchase decisions.
Here are some of the ways you can benefit from working with micro-influencers:
1. Connect with a relevant audience – A micro-influencer’s follower base is comprised of people who are interested in the influencer’s niche-specific content. This means they have influence on a relevant audience. If you choose to work with a relevant micro-influencer, you have the opportunity to connect with an audience that’s relevant to your business, and will be likely to be interested in your products or services.
2. Build trust with consumers – People who have never heard of your brand will likely have a hard time trusting you enough to make a purchase.