The Ultimate Guide To Micro-Influencers [Gifographic]

The Ultimate Guide To Micro-Influencers [Gifographic]

You’re interested in launching an influencer marketing campaign. But there’s only one problem – you have budget constraints. The good news is that you have an option to work with influencers without spending as much as you had previously estimated. That’s where micro-influencers come in. These are influencers who don’t have as much reach as mega-influencers, but still have significant influence on a relevant audience.

Micro-influencers are people who specialize in a certain niche and have a following of around 1,000-100,000 individuals. They may not have massive reach, but they cater to a highly relevant audience and have a significant impact on people’s purchase decisions.

Here are some of the ways you can benefit from working with micro-influencers:

1. Connect with a relevant audience – A micro-influencer’s follower base is comprised of people who are interested in the influencer’s niche-specific content. This means they have influence on a relevant audience. If you choose to work with a relevant micro-influencer, you have the opportunity to connect with an audience that’s relevant to your business, and will be likely to be interested in your products or services.

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2. Build trust with consumers – People who have never heard of your brand will likely have a hard time trusting you enough to make a purchase.



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How To Create Buyer Persona For Effective Marketing
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