Building a Content Strategy: Putting the User First

Building a Content Strategy: Putting the User First

Words make all the difference, which is why a cross-organizational content strategy is key in achieving strategic objectives. At this IABC Ottawa event, well-respected content strategists from Ottawa will discuss best practices for putting together a content strategy that produces real results with the user experience in mind. These content strategy experts will share successes and challenges in producing accessible web and product content, discuss the importance of information architecture, identify ways to get buy-in from internal stakeholders, and answer your questions on building an effective content strategy from what to include to what to prioritize.

Biz Sanford is a content strategist on the UX team at Shopify in Ottawa, Canada. With a passion for usable technology, plain language, and content strategy, she sets editorial standards for Shopify product content, manages Shopify’s voice and tone, and teaches the entire organization how to write their own great content. Biz spends her days doing content strategy work alongside designers, developers, product managers, and researchers. Together, they create products and tools that help over 325,000+ Shopify entrepreneurs grow their businesses. If she’s not working, she’s probably drinking wine, reading Harry Potter, or off adventuring.

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Olivier Fortin is a bilingual strategist and writer. He has a truly original vision, an insightful analytical mind and an endless supply of curiosity, intuition, and leadership. From Montreal to Paris to Ottawa, he has developed concepts and content to help local, national and international brands create more meaningful connections with their audiences — including current clients like the National Arts Centre, Export Development Canada, the Royal Canadian Legion and Hydro Ottawa. He also has a background in psychology, retail, comedy, and illustration. Underlying this diversity is Olivier’s unifying passion for finding ideas that propel projects into exciting new territories.

Kristina Mausser, is the president of Kina’ole Inc and a senior content strategy consultant. A veteran of the web industry, she has worked with some of today’s leading organizations including Sephora, Microsoft, PepsiCo, Saks Fifth Avenue, the Ford Foundation, and the Cannes-award winning agency, The Barbarian Group.



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