Twitter launches “Explore

Twitter launches “Explore,” a new home for Moments, trends, search and live video

Twitter’s Moments feature, which allows users to tell stories through a collection of tweets, is no longer going be front-and-center in the Twitter application. Instead,Twitter will today replace the Moments section with a new tab called “Explore.” This area will serve as the home for finding out what’s happening on Twitter, including trends, Moments, search, and featured live video streams.

The change will begin to roll out to Twitter users on iOS today, and will make its way to Android in the weeks ahead. It will also eventually come to the web, the company tells us, but that’s not Twitter’s immediate priority.

Moments first launched in 2015, and was meant to serve as Twitter’s own take on short-form content – the kind of thing that’s popular on other social apps – like Snapchat’s and Instagram’s Stories, for example. But Moments take more time to create, as you have to first find the tweets you want to collect via search, by adding links, or by pulling them from a specific account or your favorites. That could have put off some users, leading to the feature’s more minimal adoption.

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Twitter first began testing a replacement for the Moments tab with a small percentage of its users over the past few months, and found that people liked Explore better because it was easier to find the news, what’s trending, and what’s currently popular. The results of those early tests encouraged Twitter to roll the feature out more broadly.

Explore’s tab will actually shift out of the middle position that Moments once held in the bottom navigation bar.



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