Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. You need to figure out how to promote your YouTube channel if you want to be successful.
Not sure where to start? Don’t worry, we’ve got you covered. Here are 16 ways to promote your YouTube channel like a pro:
The first step toward building your audience is to get people to start watching your videos. If your titles are boring and non-engaging, nobody’s going to click through to watch your videos.
Take a look at the titles for your current videos. Are they enticing enough to get people to click? If the answer is no, look for ways to improve it.
The team over at Tubular Insights Tubular Insights did some research into YouTube titles from BuzzFeed, which is one of the best in the business when it comes to writing click-worthy headlines. When comparing BuzzFeed’s video titles on YouTube versus Facebook, Tubular Insights found the titles on YouTube were noticeably shorter.
They also found that videos with shorter titles received more YouTube views. Videos with titles with between 41-70 characters received 64% more views than those with 70 or more characters. The takeaway here is to make your titles short and concise when possible.
If your video was made with search intent, include keywords in the title to make it easier for other people to discover. Which brings us to our next tip.
YouTube is the second-largest search engine in the world. Similar to Google, people use it to find solutions to their problems, get more information on a certain subject or to receive an answer. As a result, organic search is one of the best ways to promote your YouTube channel.
In order to increase your chances of showing up, you’ll want to follow some of the best practices for YouTube SEO:
Just like with SEO for your website, don’t keyword stuff. Use keywords when it makes sense, not just for the sake of having them.
With any type of content you produce, you want to make sure it’s aligned with what your audience wants. Whether you’re writing a blog post or creating a video, start by getting to know your audience and what type of content they want to see from you.
There are a couple of ways to get this info.
If you’re just starting out, take a look at your competitors or other video creators in your industry. Look at which of their videos get the most views and engagement. This will give you an idea of what topics your audience wants to learn about and what style of videos they prefer.
Another solution is to look at your YouTube Analytics if you’ve already uploaded videos. YouTube gives you detailed information on audience demographics, location, engagement and other helpful stats.
YouTube has a very active community of users. Whether it’s the comments section of your own videos or others, people are always talking. A good way to promote your YouTube channel is to join in on the conversations.
When someone leaves a genuine comment, take the time to drop a reply to acknowledge them and keep the conversation going. The bigger your channel gets, the more difficult it’ll become to reply to everyone. But when you’re just starting out and aren’t receiving hundreds of comments on each video, it’s much easier to handle.
Take a look at these search results:
Notice how the top two stick out because of their eye catching custom thumbnails, particularly the first result.
One of the simplest, yet effective tactics you can use to promote your YouTube channel is to make custom thumbnails. By default YouTube grabs a screenshot from your video and uses it for the thumbnail. Unfortunately, sometimes the image it grabs will be a blurry shot of you adjusting the camera or a transition. These aren’t appealing enough to compel people to click.