That Pinterest is one of the most popular social media platforms is not a news after all almost everyone now knows this powerful website.
You will agree with me that Pinterest is gradually becoming a marketing game-changer, now more than ever.
Pinterest is arguably the number one platform for content discovery – more and more women and men are seeking inspiration from its brand-relevant categories everyday.
Pinterest users — who are also your customers or prospects — are highly engaged, highly mobile, and ready to buy — even pulling up Pins as they are shopping.
Social commerce remains a challenging market because of its continued evolution, rapidly changing landscape and wide variety of functionality. To be able to get better results nowadays, marketers take two primary approaches to social commerce — product reviews and social network selling.
In just five years since it was launched, Pinterest has impacted how millions of people live their daily lives. From daydreams of future vacations to decorating a nursery to the last-minute scramble for dinner tonight, more women and men turn to Pinterest for inspiration.
Instead of flipping through catalogues or searching Google on a laptop, active Pinners prefer to whip out their smartphone, start pinning, and take action in the real world.
Users on Pinterest are receptive to brands who share useful content with them, and ready to take action from the content they find. Already, many leading marketers are reaping the rewards of Pinterest by sharing meaningful content with Pinners.
In order to take advantage of the current opportunity to help your customers plan for their next life experiences, your brand should being ramping up your Pinterest activity.
So how has Pinterest affected consumer behaviours and media habits? We take a look at various Pinterest researches and studies to bring you some of the interesting Pinterest facts for marketers or advertisers looking to use the platform for marketing. Below are some interesting Pinterest facts you probably don’t know about:
While growth on other platforms is slower, Pinterest usage doubles since 2012. According to Pew, the proportion of online adults who use Pinterest and Instagram has doubled since Pew Research Center first started tracking social media platform adoption in 2012.
The report further disclosed that some 31% of online adults use Pinterest (up from 15% in 2012). The means that the social media platform has had a steady annual increase of about 5.3% in the past 3 years. Meanwhile, Pinterest has grown 111 percent year-over-year from 2013 to 2014 in another research study.
Most people believe that Pinterest is overwhelmingly used by women and this belief has been confirmed by Business Insider as it estimates that gender on Pinterest is approximately 81 percent female and 19 percent male.
However, Pew Research study discloses that 79% of Pinterest users are women. This statistic confirms Pinterest as a prime avenue for reaching the female market. Though the imbalance between the sexes is starting to correct itself; this number is down from 92%.
According to a Pew Research study, 67% of Americans currently use social media. The same study also states that out of the total internet users, 25% of females and 5% of males use Pinterest.