I want to talk to you today about social media trends for 2017 and what you should really be focusing on this year and make the most out of your social media marketing.
The first thing that you need to be focusing on in 2017 is video. I’m you probably fed up of hearing this because you’ve probably heard it a million times already, but video is what you need to be looking at for 2017 especially live video.
So we know that the Facebook algorithm is really really pushing video at the moment, and they’ve spent loads of money promoting live video. So this isn’t a flash-in-the-pan things, isn’t one of those things where you’re going to try it one minute and the algorithm is going to change and it’s not going to work anymore. You might have even seen on television they’re doing ads promoting live videos.
This is big and Facebook has put a lot of money and investment behind it. They want you to use it and because of that they’re really boosting live videos. You could have only a few people watching your video, I’ve heard other people say that had a few hundred viewers on the video, and then after the end of the video because Facebook continues to push it after you been live, they’ve had tens, hundreds of thousands of reach on these videos. So it’s a really good way to get into people’s feeds especially with the organic reach of most forms of content really dropping. Especially on Facebook, video is really where it’s at now.
Also that the really great thing about video is that it’s very authentic. We’re seeing the shift towards more unfiltered content, more authentic content, you’ll notice that a lot of marketers, a lot of businesses are promoting and posting more behind-the-scenes footage, sneak peeks, that kind of thing. And, as opposed to more glossy kind of content that has been well produced, it’s a lot more unfiltered. What-you-see-is-what-you-get kind of content, and that is a great way to build relationships with potential customers and with fans of your brand.
Now you hear that people don’t buy from brands, people buy from people. Now that’s not entirely true. People buy from people who they like and who they trust. So a great way to build trust with your audience is to go live, show them yourself unedited and unfiltered then they know that you’re not gonna be hiding behind any editing tricks and things like that. It’s a great way to get face-to-face with your audience and they can ask you questions. So you can build relationships and that’s going to build trust with your audience and going to make people more likely to buy from you, more likely to spend money with you, which ultimately is going to be great for your business.
So it’s not all about live video, although obviously there’s a lot of video now – there’s now also live video on Instagram, and you can do live video on Snapchat. But you can do non-live videos well if you’re a little bit scared of going live you can just record and upload videos, they’re doing really well as well. You probably notice if you’re like me, your Facebook feed will be full of videos related to things you’ve been talking to your friends about. So videos are really being pushed the moment, especially by Facebook. So any video at all, whether it’s live or not is useful.
And it doesn’t have to be a really difficult to create video. You might think well you know I’ve got a small budget, I don’t have already recording equipment, I don’t have a fancy camera, don’t have any editing software – You don’t need anything fancy to create videos. There’s loads of apps out there which help you to really quickly and easily create professional looking videos.
Recently I put up a marketing video that I’m also using my website that I think looks quite slick which was created with an app called Adobe Spark. It took about 10 minutes to make using some images that I already had on my website.