Do you feel like your Instagram strategy could use some fresh tactics? Heck, even if you’re happy with the results you’re seeing from your Instagram campaign there’s always room for improvement.
That’s why I want to share with you four Instagram marketing ideas to spruce up your feed and create an Instagram marketing strategy that connects, converts, and builds your brand.
These tips will help your Instagram feed look better, drive higher engagement, and grow your followers.
Social marketers are often tasked with growing Instagram followers using people in their target audience. One of the fastest and best ways to do this is by working with an influencer to schedule a Takeover Day.
An Instagram Takeover Day occurs when a brand allows an influencer to manage their Instagram account for the day.
On the day of the Boston Marathon, Garmin, makers of GPS watches, had popular running blogger NYC Running Mama take over their Instagram account.
NYCRunningMama, also known as Michele, is well known in the running community for her insightful, motivational, and helpful blog and social media posts. By having Michele take over the official Garmin account, the brand was able to reach Michele’s 66,000+ Instagram followers.
In fact, the night before her takeover, Michele posted, “I’ll be taking over @Garmin tomorrow so follow along there (post race!!).”
It’s common to request an influencer to ask his or her community to also follow the brand account that’s being taken over. Many followers will do this because they want to keep up with their favorite influencer, thus increasing the follower count for the brand.
As long as the brand continues to post high-quality content after the Takeover Day is completed, the influencer’s followers will usually stick around.
One of the fastest ways to increase your reach on Instagram is by using hashtags. In fact, posts with at least one hashtag receive 12.6 percent more engagement.
When you’re just starting your Instagram account, you’ll want to curate a list of hashtags related to your industry so you can spread the word to your target audience.
You can do this by typing in a #KEYWORD into Instagram and the social network will populate related hashtags. For example, if I was a running shoe retailer I might research #running hashtags:
Curating a list of specific hashtags is important for increasing the reach of your posts to new people in your target audience.
At the same time, keep an eye on trending hashtags. These are popular hashtags that usually pop up around holidays or noteworthy current events. You won’t always be able to jump in and use a popular hashtag. Whenever you do find an opportunity, pounce!
Using a trending hashtag allows you to reach people outside of your target audience. While this is certainly less precise than using one of your curated hashtags, it’s also free to do and allows you to show off a little of your brand’s personality.