5 Big Content Marketing Strategy Trends to Know This Year

5 Big Content Marketing Strategy Trends to Know This Year

If you want your content marketing to succeed, then you need a strategy. You can’t just create content and expect people to find it and love it.

When creating your content, you need to keep three important elements in mind:

So when it comes to creating content, what are the most effective content types for companies? And what are the top priorities, goals, metrics, and tactics businesses are using?

Here’s what’s trending in content marketing strategy for 2017, according to a survey of 300 marketers at U.S. enterprise companies. The survey was conducted by Clutch, which provides research and reviews on advertising and marketing agencies, as well as other types of firms.

Brand story is the most important element of a content marketing strategy, according to 18 percent of the content marketers surveyed by Clutch. Other important factors were mission statement (17 percent), content types (17 percent), metrics (15 percent), and audience personas (14 percent).

Read Also:
Where Do Business Goals Fit in a Storified Content Strategy?

Surprising to see personas so low, as that should be one of the top priorities if you truly want a consumer-centric strategy. Make it your mission this year to identify who is interested in your content and create content that meets their interests, needs, desires, concerns, and expectations.

Check out these SEJ posts for more ideas and tips:

Brand awareness was the main goal for 49 percent of companies, according to the survey results. Higher visibility in search engines was the top goal for 30 percent of companies, while lead generation was the main goal for 21 percent of businesses.

When creating content, always make sure you have a goal in mind, whether it’s to generate social media engagement, bring in organic search traffic, or convert visitors (sign-up, download, or buy). That will make it easier to measure the results.

Need help to grow to success?


We Identify influencers and interested people for your niche market. Rank, Segment and Categorise according to interest.

Read Also:
To get content right, you must enable sales

Lasersharp Audience

- Compile Niche lists - Participate in Special Interest Groups The step up to build an engaged audience

Start Here!


We initiate the conversation, and get the dialog going. Build the interest for your market segment, expertise, product.


- Increase visibility by communicating with your target market. - Start the interaction allows you to close the loop The step up to grow your business

Start Here!


We help you grow and build an audience at scale. As you know the power is in your second degree network, and in the fourth grade you know the whole world.

Maximize Influence

- Increase your audience - Extend your resonance - Maximize your influence The completing step to Success

Start Here!