I stumbled around and fumbled around for a long time when I started this blog. For the first nine months I was inconsistent and confused. Then I realized how many great business benefits I was realizing through the blog and decided I better get serious about it!
I became more dedicated and disciplined, which really paid off because the only way you’re going to get good at this is to practice!
Without question, my biggest obstacle to consistent blogging was time. It still takes time of course, but today I can deliver a lot more content for a lot less time than I did a few years ago. Here are some ideas you can use to become dramatically more efficient with your content creation. In fact, you can cut your blogging time in half!
Here’s the number one thing you need to do to cut your writing time: Never, ever face a blank screen. Let’s unpack this idea.
Your biggest time-waster is going to be deciding what to write about or maybe wasting time writing something that is not too good and then scrapping it. You have to eliminate that waste, and it’s easy to do.
You need to be disciplined in two areas.
First, you need to be constantly collecting ideas. Think in terms of story ideas as you live your life. Is there a headline, an article, a question, a news story, a joke that can be twisted in a way that would make an interesting and entertaining blog post?
Be on the lookout for these ideas everywhere and then WRITE THEM DOWN.
Second, commit to blocking out two solid, continuous hours to write every week. No interruptions, no email, no text messages.
If you can stick to this regimen, you will be amazed at how your productivity will improve because you’ll never be looking at a screen with zero ideas again.
I can make a better quality video on my smartphone today than I could on an HD video camera five years ago. Making a simple three-minute video can be done in a fraction of the time it takes to write and edit the same material for a written blog post.
Once you create your video, upload it to YouTube and follow these steps to post it on a blog post:
So simple and voila! You have a great blog post.
Here is an amazing way to efficiently create great content with fresh ideas.
Let’s say there’s a question on your mind that would make a great post but you don’t know how to answer the question. Why not pose the question to your social media friends and get some help?
Here’s an example. It occurred to me that there are certain websites out there with content so amazing they really don’t have to worry about SEO. They simply attract views from their greatness. This might be easy if you’re a big brand, but what about if you’re a small company or even an individual?
Where would I start to find examples of this? I asked my friends on Facebook.
Within one hour I had lots of amazing examples … a chef in France, a hand-made tool company in Latvia, a site with nothing but data visualizations.