Developing strong content the educates and slowly pushes prospects along your sales funnel, is an important part of digital marketing. Your online content marketing strategy is imperative if you want to be successful.
The first thing to do is determine what your goal is for any one piece of content. It might be to get more leads, to move prospects through your funnel, or something else entirely the point is, you need a goal and it needs to be realistic.
Content is not just written. Content is images, video, headings, and everything you put online. Content drives all activity online including marketing, engaging, and encouraging your audience.
The images you use throughout your marketing efforts are important. You want them to represent your brand and help send the right messages to your audience. Also, you should be careful about where you get images to ensure that no copyright infringement takes place.
If you’re not sure what to do and you’re not making much leeway with the content you’ve created thus far, seek out the help of professionals. There are experts who can develop your entire content strategy and even find people to create it, while you just manage it and approve it… I suggest you contact me to start with, as I can help you really push things forward.
Look online for a calendar that lists all the crazy types of holidays and special days that exist the world over. Create content for silly days like National Pickle Day or serious days like Human Trafficking Awareness Day. If you can find a way to incorporate your goals into the content, you’ll get some real traction.
One reason you need to determine in advance what products or services you’re going to promote, is so that you can match your content to it.