We all know how powerful Twitter is. It has been estimated that people tweet over 500 million times per day (with over 6000 new tweets per second).
Being one of the biggest social media platforms out there, Twitter hosts an overwhelming amount of content. However, just like any other medium, at times it becomes quite tough to filter this content or search for a specific tweet.
If you have invested hours looking for the right piece of information on Twitter, don’t worry! You are not the only one. When it comes to Twitter, we all face setbacks in trying to filter the most appropriate content. To make things easier for its users, Twitter has come up with a new feature called Twitter Advanced Search.
It might sound all new to you right now, but you can master Twitter’s advanced search tool in no time. In fact, you can use it to boost your marketing and sales strategy as well. Searching on Twitter is no longer a tedious task. It is high time you step up your game on Twitter and start searching like a pro!
In this post, I will make you familiar with some foolproof ways to be a social media ninja, while saving you time and effort. Let’s get started and decode the Twitter advanced search feature.
If you haven’t used the advanced search option yet, then don’t worry. Start with the basics and make yourself familiar with the common operators and how you can use the search page. Twitter has already published a guideline right here that might come in handy to you while searching for something.
With Twitter search, you can filter content on the basis of words, people, dates, geographic locations, and a lot more. Additionally, there are plenty of operators that you can use to narrow your search. Here are some basic operators you can use while searching for something on Twitter.
Go ahead and give it a try. Identify a negative attitude towards a word, or limit your search to a specific location. After getting familiar with all the advanced features, try capitalizing on these expert suggestions.
Needless to say, the biggest motive for using a social media platform such as Twitter is to use it as a marketing tool. If you use it wisely, you can make the advanced search option your biggest marketing weapon on Twitter. Just keep the following suggestions in mind.
This is one of the best ways to generate more leads in less time. Use the “words” section of the advanced search feature thoughtfully, and look for the most relevant keywords or hashtags that are associated with your brand.
You can search for an exact phrase, omit certain words, combine different words together, or simply look for a certain hashtag. As a digital marketer, you should always have a list of keywords and hashtags that are related to your brand and industry. You can use this technique not only to monitor your brand or track your competitor’s moves but also to keep yourself updated with ongoing industry trends.
Additionally, this strategy can help you to filter user-generated content while eliminating unnecessary noise. All you have to do is use your hashtags and keywords wisely while looking for anything on Twitter.
Twitter advanced search has introduced the feature of username search query, which is one of the easiest ways to generate leads and identify key users. With this feature, you can identify leading influencers related to your industry.
You can also track conversations between different accounts by specifying their names in the “from/to these accounts” section. Through tracking conversations, you can learn more about your competitors and how they are interacting with major game players. You can benefit by tracking insightful details about your industry or knowing more about an upcoming event or even a Twitter chat.
Brand monitoring is one of the clearest uses of Twitter advanced search. Without the use of any third-party tool, you can gain insightful information about your brand.