Now is the time to fix your LinkedIn profile—here's why

Now is the time to fix your LinkedIn profile—here’s why

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it?  You’re not alone, and I hope this article will lead you to rethink that position. That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities.

Read on to see what happened to three professionals who didn’t update their profiles.

Barry is a partner in a Tier 1 accounting firm. He’s been there nearly two years. He hasn’t bothered to update his LinkedIn profile since he joined the firm. It just doesn’t seem important.

When potential new clients check him out on LinkedIn (as 59.9% of them will do), they become confused. Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. Which is true?

Rebecca is a partner at a top 500 law firm. Her LinkedIn profile is incomplete. No picture. No details beyond a list of jobs. She knows she needs to do something about it but she’s working her butt off and can’t give it the time.

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Meanwhile, Austin is GC at a pharmaceutical company. He saw Rebecca speak a few years ago at a conference. He remembers enough to find her LinkedIn profile, but it’s practically blank. Although she works at a firm with a stellar reputation, he finds other attorneys with Rebecca’s experience who share their backgrounds. He’s more comfortable contacting them. He never gives Rebecca a second thought.

Roger is a transfer pricing economist in New York City. There are 183 attorneys in New York on LinkedIn who might need his services. But Roger’s profile does not show up on a LinkedIn search.

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