LinkedIn has become one of the most powerful modern tools for businesses, especially when it comes to recruiting. But the site doesn’t stop there—LinkedIn can also be used to seek and build B2B relationships.

By maintaining an up-to-date profile showcasing all relevant information about your company, you keep the network of connections you’ve built up to speed on all of your new career and business developments. Your presence on LinkedIn, supported by creative methods of branching out – such as URLs to company blogs or newsletters — ensures you’ll remain top of mind for future business needs and networking opportunities. Also, LinkedIn just announced that it will be handing out rewards for those who update their profiles regularly —another incentive to keep on posting!

Establishing a presence on LinkedIn allows you to manage the professional information that is publicly available about you. After all, creating and maintaining your company’s reputation is crucial in this age of social networking. By creating a profile, you are distributing the best and most accurate information, which can then be discovered by search engines (by effectively using SEO) and serve as a primary reference for learning more about you and your professional history.

LinkedIn can also help your business to find and recruit talent. The ability to build connections, join relevant, focused groups and utilize the Job Posting functions are all great options when seeking talent. Unlike other recruiting sites, LinkedIn can connect you with passive job seekers, or those who aren’t actively looking for a new opportunity, but would consider a move for the right position.

LinkedIn can also be used to generate feedback on ideas or products.