Wondering why content marketing is important now?
Are you hearing “content marketing” everywhere and wondering what the fuss is about?
Content marketing has been around for several years, so most small businesses with an online presence have at least a vague idea of what it means.
and any other type of content online to market a business or product.
There are a couple of problems, though.
Much of the content marketing advice you’ll read online comes from digital marketing agencies. It’s overwhelming for a small business that doesn’t have a marketing team.
How on earth are you supposed to pump out all those videos and e-books when you have products to sell, services to fulfill, and customers to keep happy?
Then, when small businesses do try content marketing, often they create a PDF and post about it once or twice on social media. It doesn’t work, they don’t get the results they expected, and they – understandably – feel despondent about the whole idea of content marketing.
But content marketing is important and well worth coming to grips with. Let’s look at some of the reasons why, on a colorful infographic. Read on afterwards for the details!
You need great content for SEO
These days, search engine optimization has to start with quality content. You still need some keywords and backlinks to your site to do well in Google searches, but the days when just keywords and backlinks worked are long gone. Quality rules!
You need content to encourage visitors to your website, for example a Facebook page post or an Instagram image. We call these micro content. Then you need content to get them to know, like, and trust you, such as blog posts and videos.