Why Content Marketing Will Make You a Success in 2017

Why Content Marketing Will Make You a Success in 2017

Wondering why content marketing is important now?

Are you hearing “content marketing” everywhere and wondering what the fuss is about?

Content marketing has been around for several years, so most small businesses with an online presence have at least a vague idea of what it means.

and any other type of content online to market a business or product.

There are a couple of problems, though.

Much of the content marketing advice you’ll read online comes from digital marketing agencies. It’s overwhelming for a small business that doesn’t have a marketing team.

How on earth are you supposed to pump out all those videos and e-books when you have products to sell, services to fulfill, and customers to keep happy?

Then, when small businesses do try content marketing, often they create a PDF and post about it once or twice on social media. It doesn’t work, they don’t get the results they expected, and they – understandably – feel despondent about the whole idea of content marketing.

Read Also:
Understand How Content is Influencing Buyers: A Primer on Attribution Models

But content marketing is important and well worth coming to grips with. Let’s look at some of the reasons why, on a colorful infographic. Read on afterwards for the details!

You need great content for SEO

These days, search engine optimization has to start with quality content. You still need some keywords and backlinks to your site to do well in Google searches, but the days when just keywords and backlinks worked are long gone. Quality rules!

You need content to encourage visitors to your website, for example a Facebook page post or an Instagram image. We call these micro content. Then you need content to get them to know, like, and trust you, such as blog posts and videos.



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Target

We Identify influencers and interested people for your niche market. Rank, Segment and Categorise according to interest.

Lasersharp Audience

- Compile Niche lists - Participate in Special Interest Groups

Read Also:
Influencer relations: the latest war between marketing and public relations
The step up to build an engaged audience

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Engage

We initiate the conversation, and get the dialog going. Build the interest for your market segment, expertise, product.

Communicate

- Increase visibility by communicating with your target market. - Start the interaction allows you to close the loop The step up to grow your business

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Grow

We help you grow and build an audience at scale. As you know the power is in your second degree network, and in the fourth grade you know the whole world.

Maximize Influence

- Increase your audience - Extend your resonance - Maximize your influence The completing step to Success

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