In April 2016, Facebook launched its new Facebook Live (FB Live) feature. Like competitors Meerkat and Periscope, FB Live features streaming video. Users tap the live stream icon on their smartphones and use the phones to broadcast to their timeline. The current system has a 30 minute limit. After broadcasting live, users can then save the video to their timeline.
Conference sessions, sales pitches, presentations, and similar information can all be streamed easily, quickly, and freely. The potential of Facebook Live is easy to recognize. If you’d like to try Facebook Live , all you need is a Facebook account and a smartphone to get started. There are a few best practices to keep in mind: Do a test run to make sure you’ve set up the equipment correctly; check your internet connection. Jumpy connections are frustrating for your viewers; try to end a little before the video’s limit of 30 minutes so you don’t get cut-off in mid sentence.
For those who have successfully tested the waters and conducted a few FB Live tests, it’s time to grow your FB Live Audience. The secret to growing your FB Live Audience is to grow your overall Facebook following. To do this, keep in mind the social aspects of social media. It’s about engagement, communications, consistency of message, and sharing more than you ask (as in, share 90 percent of the time and sell 10 percent of the time -- or less).
These 20 tips will help you grow your FB following and live audiences for successful events.
1. Add FB buttons to your website or blog.
This seems obvious, but you’d be surprised at how many site owners fail to add simple FB follow buttons to their sites. People need to find your page to view the live stream, so start with the basics of gaining followers.
2. Create a series.
Try not to make your livestream event a one-off. Series tend to gain more traction, followers, and awareness over time. Build out a series of short videos rather than one long one for maximum impact.
Interact with your followers regularly and on the livestream event. You’ll quickly make more fans and followers through interaction than through static messages. Interactions also make you seem more approachable and “real”, increasing the know-like-trust factor that is critical to a good social media presence .
4. Promote in advance.
Set the date and time well in advance. Create a graphic that you can splash on your website, Facebook pages, blog and other social media properties to announce your live event.
5. Countdown to the event.
Send out regular reminders up until the event. On the day of the event itself, increase the frequency of reminders to a countdown-type reminder system to generate excitement and enthusiasm.
Networking before and after the event helps you get the word out faster than promotion alone. When people hear something from a friend, they’re more likely to respond. Ask friends, colleagues, and followers to share the info about your FB live event on their own timelines.
7. Change your header.
Make a creative, eye-catching Facebook page header that promotes your event. The photo doesn’t have to be of the event itself, but it does need to grab attention.
8. Simulcast or record a podcast.
Turn on your computer mic or another recorder in the room and record the talk as a podcast as well as a live stream. You can use it to feed your podcasting channel and cross-promote your live stream on the podcast.
9. Connect with similar pages.