Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed by Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle and the number one Influencer of the UK by Career Experts. She is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business.
I think that the usual suspects – Facebook, Twitter and Instagram -, will continue to be the top social networks for marketers and businesses. They continue to be the most widely used social networks, while others, although very popular, are more likely to serve a more niche audience. Marketers need to be where their audiences are, so the most useful social network will very much depend on that.
Brian Fanzo Talks Fast & Tweets Faster, Is a Translator of GeekSpeak and a self-proclaimed Change Evangelist, that also happens to be a pager-wearing millennial known by most as iSocialFanz. Brian is a Millennial Keynote speaker that spoke at more than 50 events in 10 countries in 2016 and also hosts two podcasts: S.M.A.C.Talk & FomoFanz.
Answer: Top 3 social media networks often depend on what the brands are looking for when it comes to defining success and measurement. For most brands Facebook/Instagram will be the place for nurturing their existing audience and leveraging creative content, Twitter will still be leveraged to reach a new audience and expanding their community and Snapchat will be the place where brands aren’t as worried about reaching their consumer on the platform rather those who influence the consumer’s purchasing decision.
Natascha’s motto is “Give a man a fish and he won’t starve for a day. Teach a man how to fish and he won’t starve for his entire life.” As the CEO of the boutique social media marketing consultancy MarketingXLerator, she brings over 20 years of experience at startups and large enterprises to the table. She’s also a published author and teaches social media at UCSC Silicon Valley.
As much as it pains me to say that, I think Twitter as we know it is a thing of the past. Twitter used to be my most favorite network but it appears that all the doom and gloom talk has taken a toll. I’ve seen engagement way down even though I’ve been unable to put my finger on it. My best guess is the algorithm changes to the tweets we get served up is having an impact.
The three most useful networks of 2017, IMHO, will be:
1. LinkedIn for all those focusing on B2B. Hands down, LinkedIn provides some of the best targeting, a great business audience and lately, a decent app.
2. Facebook for B2C and increasingly, B2B. While I would not try to sell million dollar software on Facebook, for smaller deal sizes, Facebook advertising has been showing increasingly good results. It’s the place with the largest audience and engagement worldwide. If you are in B2C, it’s a no-brainer.
3. Snapchat for a young demographic. There’s no denying it, Snapchat has been taking hold and growing. If you are targeting young people, it’s time to think about having a presence. IMHO, Snapchat can work for B2C but maybe B2B is in the future or just requires some creative marketing ideas. – PS: Instagram and Pinterest are right next in line, depending on your target audience.
Keri Jaehnig is the Founder and CMO of Idea Girl Media, an international Social Media Marketing Agency that works with business brands, public figures & select non-profits, providing customized marketing campaigns and social media training. Now the Social Business Faculty Chair at Simplilearn, I am humbled to have received a 2013 Small Business Influencer Honorable Mention Award, and a commendation for Outstanding Attainment in Social Media from the Senate of the State of Ohio.