There are many reasons to make 2017 the year you resolve to build or enhance your personal brand online. The biggest reason is that it's a digital world - not only do most people search online when looking for information about products and businesses, it's also how they find information about people.
Do you know what people will find if they search for you?
If you're a recent graduate beginning a job search, a consultant looking to expand your clientele or one of the many people looking to make a career move (as many do this time of year), make sure you think about your presence on the internet. You can give yourself an extra edge and stand out from the crowd by taking control of your digital footprint. And, the easiest way to do that? Register a domain name and secure your space online to show who you are and what you can offer.
It doesn’t have to be complicated - here’s how you can start building your personal brand online in four easy steps:
The most critical decision in personal branding is figuring out what you want to be known for.
For instance, do you want to showcase certain skills, values, knowledge or experiences? The more you can focus in on your unique talents and point-of-view, the better.
The goal is to stand out from your peers and establish a narrative that is authentic and showcases the very best of what you can offer.
Once you know how you want to define your brand, get your own space on the internet and register a domain name that reflects your brand’s direction.
Registering your name is always a safe bet, but a keyword-rich descriptive domain name can better convey your brand (and also be more memorable).
You should select a domain name extension (the part after the dot) that's credible and well recognized, like .com or .net, so that it supports your personal brand.
Next, consider how you want to communicate your message.