While Instagram is all the hype these days, a lot of small business owners are confused, or even lost, about the types of content they can publish. Thus, they miss out on a huge opportunity to find new followers and engage their existing customers.
Contrary to a widespread belief, entrepreneurship and small business ownership is not so glamorous. Yes, we choose which 18 hours a day to work, but the allure ends there. Plus, inadequate budgets really limit the glamorous content production. An exhausted and overworked entrepreneur might not recognize the Instagram-worthy moments in her day.
So, what do you do and what do you post?
Instagram is all about storytelling.
Think of Instagram as a visual board of your business. When people fvisit your account the first time they (ideally) see a waterfall of images all telling the same story. Showcase your products, people and processes. Supply those images with a short explanation. Sometimes less is more.
What do you want people to know about your company? Is it your unique processes or social stance? Are you all about handmade or organic? You can show different angles of your business that will still make up for a cohesive narrative.
You don’t have to have a perfect business to be on Instagram.
Instagram is notorious for perfectly-laid flatlays, orchestrated “natural light” and makeup tutorials that in fast-forward mode take more time than my actual makeup. However, this doesn’t mean you have to be a photography pro to pull Instagram presence off.
All you need is a decent camera; and our smartphones boast more than decent-quality capabilities. Take five minutes out of your day to find something interesting.