How to Analyze Twitter Data for Increased Results

How to Analyze Twitter Data for Increased Results

Want massive engagement, traffic, and reach? Check out these 11 Types of Content you need to be sharing on Twitter!

The first thing you need to know is what tools will help you analyze your data. 

Fortunately, there are quite a few platforms which let companies measure Twitter data easily and effortlessly. 

Here are a few noteworthy ones:

A few years ago Twitter Analytics was introduced, and to this day, it remains one of the easiest ways for users to analyze their data. 

Twitter Analytics allows users to take the guess work out of their campaigns in order to increase their levels of success. 

The tool breaks up the data into five categories:

This is a fairly easy, straightforward and effective way to gain crucial data needed when analyzing a campaign.  

This paid tool gives you access to 30 key metrics, with information presented on easy to read tables and charts. 

It allows you to do your own analysis of your followers.

The tool provides a lot of useful information, including details such as follower name, URL, bio, number of followers and following, location and latest tweet, to name a few. 

Birdsong has a “pay as you go” pricing structure, so you can buy the amount of reports you need - no need for monthly subscriptions.

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For those who want a simple analysis and prefer visual graphs, look no further than NodeXL. 

This is a free, open-source template for Excel that pulls data from a CSV file and integrates it into a graph or diagram. 

NodeXL is a helpful resource for those who enjoy visual representations of their data.

This dashboard app lets you monitor all your websites and business data from one platform. 

This platform helps you pull data using pre-built widgets for Twitter. offers a free plan, or for those who want more, there is a premium option available.

There's A LOT of data out there and a lot of tools that can give it to you.

That may be fantastic, but how do you sift through all that data and find the metrics that really matter? 

Because I've got news for you: you don't need to measure everything. 

There are only a few metrics you need to keep a close eye on, as they're the ones that will give you valuable insight into your audience and your content's performance. 

Here are the metrics you need to pay attention to:

If you're using Twitter Analytics, you can easily discover how many people are seeing your tweets. 

It's very easy. The first step is to choose a date range. 

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By default, the date range is set to the last 28 days, but you are also able to select the last 7 days or specific months.

The downside to this is the largest date range you can select from is 91 days, which can be frustrating for those who wish to analyze their performance across a larger data set.

Once you have selected the date range you're interested in, you will be able to see the impressions graph. There you'll see all of your organic impressions, as well as traffic from paid ads and promoted tweets. 

Look for spikes and low points and try to determine to reason behind them. Perhaps you posted some very engaging content on that day, or maybe your audience is always more active on that day of the week. 

Look for patterns and use them to make conclusions.

Also, be sure to note that the bottom graph in grey demonstrates how many tweets were sent each day.  Don't ignore this data. It will help you find the ultimate best time to gain impressions. 

Once you have that valuable information, you can use it to change your tweeting schedule accordingly and make sure you tweet your content at the most optimal time and the best day in order to gain maximum impressions.

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Every company needs to know who their target audience is, what they like, and what they need. 

Have that information and you can tailor your content and your Twitter marketing strategy to those people.

Analytics are the key to gathering valuable data about your audience.

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