With so many irons in the fire just to keep your business up and running, finding time for social media marketing can become tremendously challenging. You know you need to do it, however, trying to find the time to fit it into your already packed schedule can feel like an uphill battle.
Without a solid plan in place to accomplish goals, they often go by the wayside. That is why most people fail at resolutions, such as exercising more. They lack a definitive plan for doing so. Making a daily time commitment can help to keep you accountable, and ensure you do not procrastinate to the point that you never actually get around to handling your social media goals.
In determining how much time you will spend on social media marketing each day, remember to keep it reasonable and realistic. Setting goals that are too lofty will often result in failure. Instead, make a commitment to tweeting twice a day or sharing one piece of content on Facebook daily. Even a small investment in social media marketing each day can help your brand to accomplish more than you could imagine.
Take the step to block out the amount of time you wish to dedicate to social media on your calendar. Set an alarm on your phone. Do whatever it takes to make sure you have a block of uninterrupted time during which you are working on your social media marketing goals.