As the wave of new LinkedIn features hits your desktop, take note of the platform's revamped "Notifications" tab, which is a key site feature that is going to make winning new business on the platform much easier.
Behind the profiles of LinkedIn's nearly 500 million users are real professionals, including your ideal clients. And when it comes to selling on LinkedIn, or anywhere online for that matter, your ability to scale up warm, inbound leads is one reason social media marketing is so powerful.
On the former desktop design, "notifications" used to be the "flag" with updates in a drop-down menu that was somewhat hidden on the site.
LinkedIn recently announced that this important feature is now more visible and more powerful, which is great news for your marketing efforts!
In today's online marketplace, content is currency. Creating great content and then sharing it online is how you "purchase" the time, attention and interest of potential customers.
When you help others to solve a pressing problem or reach a specific goal via your status updates, long-form posts, and other content, it allows you demonstrate your expertise in your field, and opens the door to 1-on-1, personalized conversations with people who like and engage with your content.