As a social media intern and a filmmaker, I’m aware of how crucial it is to market a film. Through my time at Raindance, however, I’ve been introduced to a new concept that’s just as vital -- personal branding.
Personal branding is much more than a great headshot and impressive bio. It’s the totality of what you project to the world about who you are and what you can do.
Recently out of college, I was fresh to the concept of a personal brand and quickly had to focus in on what kind I would build for myself. It can be a tricky process to decide on an image but keep in mind that a brand is always evolving and changing to suit your needs as a filmmaker. What you wish to do and accomplish should direct your brand. Having a clear idea of your goal will make it easy to advance your brand. Every step you take in your career will support the next. In this way, your ever-growing body of work becomes a powerful tool to market yourself.
The credibility of any independent filmmaker is tied very closely to how his or her audience views them. So I knew I needed to get started and decided that the best way to set myself up for success would be to establish some easy-to-follow guidelines. First off, I would establish what I want to achieve with my brand. Secondly, I would use my experience to my advantage. And lastly, I would avoid any form of social media trouble that doesn’t service my new brand.