Personal Branding: Selling Yourself Without Selling Yourself Short

Personal Branding: Selling Yourself Without Selling Yourself Short

As a social media intern and a filmmaker, I’m aware of how crucial it is to market a film. Through my time at Raindance, however, I’ve been introduced to a new concept that’s just as vital -- personal branding.

Personal branding is much more than a great headshot and impressive bio. It’s the totality of what you project to the world about who you are and what you can do.

Recently out of college, I was fresh to the concept of a personal brand and quickly had to focus in on what kind I would build for myself. It can be a tricky process to decide on an image but keep in mind that a brand is always evolving and changing to suit your needs as a filmmaker. What you wish to do and accomplish should direct your brand. Having a clear idea of your goal will make it easy to advance your brand. Every step you take in your career will support the next. In this way, your ever-growing body of work becomes a powerful tool to market yourself.

Read Also:
3 Ways to Find Prospects Using Twitter

The credibility of any independent filmmaker is tied very closely to how his or her audience views them. So I knew I needed to get started and decided that the best way to set myself up for success would be to establish some easy-to-follow guidelines. First off, I would establish what I want to achieve with my brand. Secondly, I would use my experience to my advantage. And lastly, I would avoid any form of social media trouble that doesn’t service my new brand.

Need help to grow to success?


We Identify influencers and interested people for your niche market. Rank, Segment and Categorise according to interest.

Lasersharp Audience

- Compile Niche lists - Participate in Special Interest Groups The step up to build an engaged audience

Start Here!


We initiate the conversation, and get the dialog going. Build the interest for your market segment, expertise, product.


- Increase visibility by communicating with your target market. - Start the interaction allows you to close the loop

Read Also:
You Are Your Own Brand: The Art Of Personal Branding
The step up to grow your business

Start Here!


We help you grow and build an audience at scale. As you know the power is in your second degree network, and in the fourth grade you know the whole world.

Maximize Influence

- Increase your audience - Extend your resonance - Maximize your influence The completing step to Success

Start Here!