Every business aims to overtake their industry at some point. Yet, today's overcrowded market space is making the climb to come out on top harder than ever before. Complex marketing tactics of yesteryear no longer work for the average startup and websites are no longer all about design. You must have an optimized customer experience, an optimized funnel, and how about throwing in a mathematical formula for love and success?
With quick, viral and cut-rate customer growth at the hub of every business goal, conventional marketing and conversion tactics no longer work. Instead, businesses of all sizes are searching for the latest growth hacking strategies to unlock practically every aspect of their business's success.
As one of the most talked-about terms in the marketing world, growth hacking is shaping the way businesses make moves to expand. Plenty insist it's a complex strategy that requires the expertise of a technical marketer.
Yet, the truth is given the right tactics, marketers are perfectly poised to take on growth hacking, which in my opinion is still just advanced marketing tactics evolved.
If you're a marketer looking to tackle the choppy waters of growth hacking, a simple strategy can go a long way.
But, growth doesn't matter without a website that doesn't convert. Here's how to prime your site to be poised to take on all of that newfound growth:
When It Comes To Landing Pages, Get To The Point
No one has the time or patience anymore, which means they're not reading every piece of content on your screen. Today's customers will nose around to find what they want by scanning a screen in seconds. So, your landing page has zero time to dabble around. It needs to get straight to the point.
Avoid confusing your users by first whiting out cluttered interfaces and excessive call to actions. Maximize the amount of visibility your CTA gets by putting it in the center of your landing page. A clear and simple CTA will be your best bet in trying to drive lead generation.
What's more, squeaky wheel methods won't apply here. The best landing pages will avoid distracting users with too many requests and will direct attention to one CTA only.
There's always room for improvement, and the same applies to your perfectly constructed landing page.