Did you know a large percentage of small businesses are still missing out on the advantages of social media marketing. Citibank conducted a survey back in 2011 which suggested that up to 81% of small businesses had no online presence (Lentz, O’Leary & Sheehan, 2011).
One of the biggest issues facing small businesses boils down to small businesses not having the budget available to hire new employees which could compensate for much needed work hours. You know that your small business could greatly benefit from an online presence and social media marketing but you don’t have nearly the amount of man power corporations are using to secure their own online brands and social media presence. Listen, I hear you! The stress of small business owners taking it all on can greatly affect the quality of work, the quality of the work environment, the quality of customer service and the quality of reaching your business goals (Marks, 2016). Don’t worry, the following social media marketing tips, questions, and steps will get you up and running.
What is that you want to accomplish? For example, are you interested in increasing your sales and profit by a certain percentage? Are you interested in getting the word out about your business? Are you interested in building stronger customer relationships by offering incredible customer services? Or are you interested in improving the quality of engagement with your customers? Whatever your goals are make sure they are SMART! That is make sure your social media and small business objectives are Specific, Measurable, Achievable, Realistic & Timed (Lentz, O’Leary & Sheehan, 2011). Having a clear objective is the key to getting started with social media marketing and staying on track! Staying on track means no more wasting man hours doing things outside of your objectives.