Why a Content Strategy Is More Important Than Creation

Why a Content Strategy Is More Important Than Creation

As the prices of Super Bowl ads increase, so too must the marketing budget used to promote those ads. More companies are sharing teasers to their Super Bowl ads via social media before the game with hopes that they’ll be written about and shared in anticipation.

Client takeaway: The average cost of a 30-second ad for the big game is just over $5 million. Some brands spend another 25 percent of that on marketing the ad.

Suggested implementation: In the age of smartphones and social media, creating an ad isn’t enough. You must also put money behind paid media like YouTube, social, and search.

The only way your content marketing will succeed is with a strategy that considers your target audience, your business objectives, and how you’ll promote that content. Form your own strategy after the top five things considered by 300 enterprise companies.

Client takeaway: Brand story is the most important component of a content marketing strategy. A majority of content marketers say original research is their most effective content.

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Suggested implementation: Identify who’s interested in your content and make content for them. Strive for original research when creating. Spend less on content creation and more on distribution.

Each social media channel has its own style, voice, and specifications. It’s hard to keep track of them all. Our refreshed infographic for social media best practices keeps platform updates in one place so you can skip the research.



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