In business you hear the term “personal brand” thrown around a lot. It’s a process by which you define how the world sees you. It’s seemingly a straightforward task but often the most important thing a new business owner will do. But other than choosing your corporate name and registering a Canadian domain name, what other steps can you take to stand out from the crowd and show the world who you are?
Choose a name that best reflects you and your business This is easier said than done. Many names have already been taken and so finding one that accurately reflects what you do and is memorable will take time. But here’s a tip for Canadian business owners: while many .com names may be claimed, their .CA counterpart could be available as the Canadian world wide web is not as cluttered. Many entrepreneurs name their business based on the availability of the domain name. See if your .CA domain is available.
Build an interesting and informative online presence It’s not enough to be knowledgeable in your field -- others need to know it too. Once you pick a name and register your domain, you need to expand your presence on social media. Make sure your accounts are routinely updated and closely monitored. Also be aware of the look and feel of those pages too -- they ought to be engaging and reflective of your brand. Don’t forget to link back to your website by including your business’s domain name in your profiles.